Voices of Grubhub: Ali Motto, Senior Director of Product Operations, Design Operations & UXR, on Turning Feedback into Strategy and Building Processes that Fuel Collaboration and Accelerate Execution

To spotlight different perspectives and give an inside look at Grubhub, we’re highlighting leaders from across the organization. This month, we sat down with Ali Motto, Senior Director of Product Operations, Design Operations & UXR, to hear how she’s transforming product planning and alignment, amplifying the customer voice, and building trust across teams.

A quick round to get to know Ali:

  • Favorite Grubhub order: Chicken parm with a side of rigatoni from Previti Pizza on Long Island. When I moved to a new town and realized it was still in my delivery range, I was absolutely thrilled.
  • Book you’ve read recently that you’d recommend: Good Inside by Dr. Becky Kennedy. As a toddler parent, it’s become my go-to manual. It’s completely reframed how I approach tough conversations and situations with my kids while also reinforcing the importance of taking care of myself along the way.
  • Coffee or tea: Coffee 100%. I’m the person who will walk through a snowstorm holding an iced coffee. My go-to is an iced caramel latte with almond milk.
  • Favorite way to unwind after a busy week: Either a workout class—I love F45 and SoulCycle—or a dinner with my husband if we can get a babysitter!
  • Favorite productivity hack: I am a handwritten list person through and through. There is nothing more satisfying than crossing something off with a pen. It keeps me focused and gives me a real sense of progress.
  • A typical work day: I usually start before 6 a.m. with a workout, then it is the morning rush of getting my kids ready and dropping them off at childcare. After that, it is a full day of meetings, planning, and deliverables before it’s shifting back into mom mode in the evening. Once my kids are asleep, I’ll usually log back on to continue working for a bit before winding down for the night and watching a documentary with my husband.
  • Weekend routine: Weekends are my family time. I try to be fully present with my kids, taking them to the park, birthday parties, or even Home Depot, which they love. In the summer, we love taking the water taxi around the harbor which has become a special tradition of ours. Once they’re in bed, I’ll do something like listen to a book on Audible while doing laundry. If you can’t tell yet by my answers, I am not great at sitting still.

You’ve had an impressive career in product operations across some major tech companies — Google, Uber, Etsy, and now Grubhub. What initially drew you to product operations, and how did you end up at Grubhub?
My interest in product operations started over a decade ago in college when I worked for Jerry Colonna, a venture capitalist and executive coach. Many of his clients were tech CEOs, and that sparked my curiosity about the industry.

After graduation, I joined Etsy, where I bridged the gap between product teams and sellers — translating launches and advocating for seller needs. That experience cemented my love for product and set me on a path of learning: at Google, I supported global Virtual Reality product launches; at Uber, I built cross-domain processes; and at Better, I created the first Product Operations PMO team, scaling it from one to 13. Each move allowed me to work with great teams, tackle new challenges, and expand my toolkit.

Over three years ago, I came to Grubhub, drawn by the challenge of a three-sided marketplace and the people. Our kind, collaborative culture makes us faster and better — solving problems is easier, alignment comes quicker, and the work itself feels more meaningful when you genuinely enjoy the people you work with.

Your role spans Product Operations, Design Operations, and UXR — that’s a lot of ground to cover. Can you walk us through what each of these areas involves and how they work together?
It is definitely a wide scope, but that’s what makes it exciting. Each of these areas plays a different role, but they are deeply connected in how we build and launch products.

  • Product Operations is about creating the frameworks, processes, and rhythms that give our product teams clarity and discipline. That includes planning cycles, product brief templates, launch readiness, go-to-market playbooks, tracking adoption, and integrating AI tooling to streamline workflows and enhance decision-making.
  • Design Operations makes sure our design teams can move quickly and consistently across the product development lifecycle, whether that means giving them access to new AI tools or creating standardized ways of working.
  • User Experience Research helps us keep the customer at the center of everything. UXR uncovers needs, tests concepts, and ensures that our solutions resonate in the real world.

Together, these three areas function like parts of the same engine. UXR grounds us in customer insights, Design Ops scales and supports the design function, and Product Ops connects strategy to execution. It is less about three separate functions and more about one operating model that helps Product, Design, and Engineering deliver the right things in the right way at the right time.

You lead what you call “the connective tissue” between Product, Design, Engineering, and other cross-functional partners. What does that actually look like day-to-day?
My team owns the product roadmap process and partners with Engineering on capacity management to ensure priorities match resources. We drive alignment through quarterly and annual strategy decks and build visibility with newsletters, demo days, and release channels that show our entire organization what’s being built and launched.

We also make sure insights from cross-functional partners feed into the roadmap so everyone is working from the same playbook. No two days are alike — one might be spent in Jira planning, the next developing a new go-to-market playbook. At the core, my team is the glue that connects the moving parts so others can focus on delivering great products.

What’s something about Product Operations that most people at Grubhub might not realize or understand?
A lot of what we do happens behind the scenes. If we are doing our jobs well, things just feel seamless. Planning runs smoothly, launches happen on time, and everyone feels aligned on priorities. What people may not see is the coordination, framework building, and cross-functional alignment it takes to make that possible.

And Product Ops is not just about process for the sake of process. We are here to make sure the right work is resourced, customer insights shape the roadmap, and every launch has measurable impact. When we are at our best, people may not even realize Product Ops is behind it — things simply work the way they should.

One of your biggest achievements has been completely revamping how we plan our PDE roadmap at Grubhub. Can you tell us about that transformation?
When I joined over three years ago, roadmap planning across Product, Design, and Engineering was siloed — with different tools, approaches, and tracking methods. We lacked a clear view of priorities, and cross-functional teams struggled to anticipate what was coming or where to give input.

We completely redesigned the process: standardizing the planning cycle and timeline, creating a single source of truth in Jira, adding capacity checks with leadership and Engineering, and building transparency through quarterly/annual strategy decks and knowledge sharing anchored in UXR and data.

The result is a disciplined, consistent roadmap process tied directly to customer needs and business priorities. Leaders see the big picture, teams plan effectively, and launches happen with alignment. 

Is there a particular project or initiative you’re working on right now that you’re most excited about?
I am genuinely excited about the work we are doing with Wonder. From the start, it has felt energizing and collaborative. One of the first things my team did was adapt our product brief template for their product growth team so they had a consistent framework to define and evaluate initiatives. Now, we are bringing our planning cycles together for the first time, which is a huge step toward shared roadmaps and priorities.

What excites me most is how much we are learning from each other. Wonder brings a startup-like pace and perspective, and we bring systems and processes that create clarity at scale. Aligning those strengths is not just about process — it is about creating a shared foundation for how we build products. It really feels like a “two brains are better than one” moment, and I cannot wait to see what more we can accomplish together.

What’s the best piece of advice you’ve ever gotten, and how has it stuck with you as a leader?
I’ve worked with the same career coach, Burju Erdem, for over five years, and her constant reminder of the power of gratitude and affirmation has shaped how I lead. I try to listen deeply, solve problems, celebrate wins, and recognize contributions, which builds the trust that makes both structure and creativity possible. When people feel valued, they’re more willing to take risks, fail fast, and keep moving. Gratitude and kindness create the environment for technical and creative work without fear of mistakes, while process provides clarity — but it’s trust that makes those systems work and fuels innovation.

If you could have any other job in the company for a day, what would it be and why?
I would love to spend a day in PR. In a way, I already joke that I am the internal PR rep for Product, Design, and Analytics, but I have always been fascinated by how storytelling and messaging shape how people perceive a company and its products.

The Product Dish: Expanding Grubhub’s On- and Off-Campus Dining Through Red Card Athletics Integration

To showcase the product innovation work that Grubhub’s Product teams are supporting, we’re taking a closer look at the technology and product projects that improve the way customers, merchants, and partners connect through Grubhub.

Grubhub and Red Card Athletics launched a new partnership that allows student athletes to use their Red Card funds at dietitian-approved restaurants through the Grubhub platform. Red Card is a leader in mobile technology that helps athletic departments feed their athletes, track food, and stay on budget, currently working with more than 100 athletic departments across the country. 

By integrating with Grubhub’s platform, this partnership gives athletes more access and convenience, enabling them to use their Red Card funds both on and off campus. Historically, Red Card usage required on-premise hardware at participating merchants, limiting adoption and merchant choice. 

What’s new?

We’ve unlocked new product capabilities by adding Red Card Athletics as a new tender type in Grubhub, enabling on-campus and off-campus ordering for student-athletes, with streamlined onboarding, no hardware requirements, and Grubhub+ benefits. Key updates include: 

  • Enhanced Onboarding Flows: We’ve introduced tailored setup guides in both the Grubhub and Red Card apps for account linking, campus affiliation, and payment activation. We’ve also streamlined the EDU email verification process to ensure athlete eligibility and secure fund access.
  • On-Campus and Off-Campus Flexibility: The integration now works across campus dining programs and local off-campus merchants, giving athletes more choice while maintaining school-approved merchant lists.
  • Geo-Triggered Experience: Students at affiliated campuses receive targeted offers and complimentary Grubhub+ access to encourage personal fund usage, organic discovery, and activation beyond the initial student-athlete scope of the partnership.

How does it work?

The real-time payments integration allows the Red Card tender to be used as a payment method for food and beverages at approved merchants already integrated on the Grubhub platform, helping support hungry athletes with food at all hours of the day in their busy schedule.

  • Student-athletes receive funds allocated from their team and can view real-time balances and accepting locations within the Red Card app. They securely add their Red Card number to their Grubhub account, and when ordering meals, they can select Red Card as their payment method at checkout at dietitian-approved locations. All Red Card Athletes receive complimentary GH+ benefits as part of the partnership benefit.
  • For Athletics Directors and Dietitians, the Red Card dashboard simplifies the process of building, customizing, and distributing meal funds to athletes. It enables compliant food options from on- or off-campus locations without requiring new hardware or extra maintenance, while integrating ordering data and receipts for greater visibility into spending and nutrition. The system also supports tax-exempt certifications, ensuring compliance and maximizing the value of allocated funds.
  • Merchants and Dining Teams benefit from a new rush of captive funds that were previously unavailable with a purely digital integration, while reducing the need for extra hardware or manual receipt collection. On-campus dining locations now have Red Card orders fully integrated into Grubhub’s POS and order flow, eliminating secondary tablets and custom processes. Approved off-campus restaurants are also listed in the app for pickup and delivery, with payments automatically integrated into existing accounting systems.

What’s next?

The Grubhub Product teams are constantly seeking to deliver a revolutionary dining experience for all higher education dining scenarios. This integration is already active at more than 50 higher education institutions. As the school year progresses, we look forward to continued expansion and rolling out new features that make the integration an even better experience for all users. 

Want to be part of the magic behind our product launches? Explore our open Product roles here!

Grubhub Unlocks New Sales Channels and Marketing Tools for Merchants

Grubhub restaurant partners in markets where Wonder operates can now reach more diners directly in the Wonder app.

At Grubhub, we’re always exploring new ways to increase value for the 415,000+ merchants across our platform in more than 4,000 cities nationwide. We’ve recently introduced new features and refreshed our existing brands to create additional marketing channels for merchants that drive visibility and generate more sales for our restaurant partners.

Adding Local Restaurants on Wonder

Tens of thousands of Grubhub merchants in Wonder’s existing markets are now available to customers through the Wonder app. This gives Grubhub merchants access to an additional platform – with no extra work and at no extra cost –  to reach even more customers. By sitting alongside Wonder originals and Blue Apron’s selection of meal kits and prepared meals, Grubhub merchants gain visibility among Wonder’s diner base while still benefiting from the scale and support of the Grubhub platform. 

Relaunching Seamless in New York City 

In April 2025, we relaunched Seamless to harness the long-standing love for the brand in NYC, bolstered by our history serving city residents and the strength of our corporate ordering business. Merchant partners can now market their business across Grubhub and Seamless in the city, creating more value from their Grubhub partnership. With low fees across the network, Seamless offers NYC merchants an additional channel to reach loyal customers in one of the largest markets in the country.

Access to Amazon Storefront 

Last year, we expanded our partnership with Amazon, allowing U.S. Amazon customers to discover and order from Grubhub merchants directly on Amazon.com and in the Amazon Shopping app. This continues today, offering Grubhub merchants access to Amazon’s millions of customers and extending their reach far beyond the Grubhub platform. Through high-traffic retail moments like Prime Day, the Grubhub and Amazon partnership further creates unique opportunities for merchants to capture incremental orders and boost sales.

Leveraging Grubhub For Restaurants

In addition to offering more ordering channels that drive new customers to our Grubhub merchants, we’ve also invested in marketing tools. Our self-service marketing platform, Grubhub For Restaurants, enables partners to manage menus, hours, promotions, orders, and more across both their Grubhub Marketplace listing and Grubhub Direct site, all in one place. Merchants can also tap into regular promo offers like “Treat Yourself Tuesdays” – customers receive up to 20% off their orders –  and “Freebie Fridays” – delicious free items, which help drive more customers and larger orders. 

Specifically in NYC, we refreshed our marketing package for merchants to provide more control and flexibility in how they reach diners. With our all-access package, NYC merchants receive placement on Grubhub and Seamless, no platform or maintenance fees, and visibility to Grubhub+ and Amazon Prime members. It also includes professional menu photos, dedicated account support, monthly ad credit equal to your commission rate for any ads purchased, and up to $500 per month in free promotions to help attract more customers and drive sales.

Each of these initiatives ladders up to one goal: helping Grubhub merchants grow and reach more customers. From unlocking new diners through Wonder and Amazon, to reconnecting with loyal New Yorkers through Seamless, to enhancing our self-service tools with Grubhub for Restaurants, we’re focused on expanding the sales and marketing solutions that keep merchants at the center – because when our partners succeed, we all succeed.

Voices of Grubhub: Megan Mergener, Senior Director of Logistics, on Career Pivots, Bold Ideas, and Leadership Lessons

To showcase different perspectives and give an inside look into Grubhub, we’re spotlighting leaders across the organization. This month, we caught up with Megan Mergener, Senior Director of Logistics. 

Megan shares her journey from finance to logistics, how she empowers her team to bring bold new ideas forward, and the leadership lessons she carries with her every day.

A quick round to get to know Megan: 

  • Favorite Grubhub order: Farro and Away from Left Coast—it’s farro, spinach, tomatoes, pesto and broccoli. There’s a location less than a block from my house in Chicago, so my family orders from there all the time.
  • Daily podcasts: I listen to two Chicago-based podcasts every day: City Cast Chicago for local news and Crain’s Chicago Business for business news. 
  • Coffee or tea: Coffee all the time. I make my own cold brew at home, but I also love lattes and iced coffee.
  • Go-to way to recharge: I love to cook and find it a creative activity, so cooking dinner for the family with a glass of red wine on the side is one way I love to recharge.
  • Productivity hack: I’m a little old school on this one. I believe in a notebook and a to-do list and then just relentlessly looking at that to-do list. If you have five minutes of downtime between meetings, look at that to-do list.

You have quite a history of working in the finance industry. What drew you to Grubhub and a logistics role?
I tell people it’s like a “career 180.” I wanted to try something new. I had been in financial services and banking my whole career and had really enjoyed it, but it was time for a change. I was drawn to Grubhub because it was already such a big part of my everyday life. I’ve always loved cooking and anything food-related, so that passion really connected for me. And being born and raised in Chicago, it felt special to join a company that was local to the area.

The culture at Grubhub is very different from banking—it’s much more collaborative. People are working together and putting ideas together as you go. I like the collaboration, openness, and willingness to debate and discuss things.

Logistics covers a lot of ground. Can you share more about what falls under your scope?
I have three areas of responsibility: Logistics, Care, and Project Management. 

Logistics

  • Driver pay and delivery speed: One team balances pay incentives with delivery times. For example, offer too little—say $2—and it takes longer for a driver to accept. Offer too much—say $100—and our finance partners won’t be happy. It’s all about finding the right balance.
  • Weather and events: This team is responsible for identifying any reason why we might need to pause a given market. For example, there could be a snow storm, flooding, or even a concert that impacts our ability to deliver. It’s up to this team to identify those markets in advance and inform drivers. 
  • Market management: Our operations are supported by several specialized teams working together. One team manages our markets—defining regions, mapping homes and restaurants, setting coverage areas, and hours of operation. They also use isochrones to determine delivery times, a powerful tool that helps expand our network and improve the diner experience. Meanwhile, a benchmarking team tracks our performance against competitors to help us stay ahead.
  • Strategic initiatives: Finally, we have a group driving new technology, strategic partnerships, and special projects to push us forward.

PMO

  • The project management team focuses on Grubhub‑wide, high‑priority projects. They keep initiatives on track by coordinating timelines, aligning stakeholders, and ensuring projects move forward smoothly from start to finish.

Care

  • I oversee two teams from our Customer Care org. One manages business insights using data to enhance our processes, and another focuses on AI tools, automation, and QA/training.

What’s the most memorable logistics challenge you’ve had to lead?
We had a city that wasn’t performing well, so the entire logistics team focused on finding solutions. We have many levers—add more drivers, increase pay—but our usual methods weren’t working. We ultimately tried a completely new approach. It could have backfired, but the team aligned behind it, and it was incredibly rewarding to see it succeed.

I’ve learned how important it is as a leader to stay open to bold or unexpected ideas—asking the team, “What haven’t we tried? What could have an impact?” When you create that space, junior team members feel empowered to brainstorm, speak up, and share fresh ideas, which is incredibly valuable.

How do tools like AI, automation, and insights play a role in improving the driver and diner experience?
I think we’re just scratching the surface of what AI can do. Right now, it’s helping us analyze data faster—which is huge when you have limited headcount and hundreds of regions to manage. Instead of one person digging through endless metrics, AI can surface insights quickly, so we can spot issues and scale solutions much more efficiently.

What’s shaped your leadership approach most over the years?
I think you pick up pieces of good leadership from different people you’ve worked with. One manager really stood out to me on a day I’d made a mistake, I nervously went to tell her, and she simply said, “That’s okay. I’ll help you fix it.” That stuck with me. I try to bring that same approach to my team: we’ll make mistakes, own them, fix them together, and keep moving forward.

Another thing is not to react. This is my number one rule of thumb when you’re managing a team—don’t react. Your team comes to you to be even-keeled and supportive when something’s imploding. You don’t want to be adding to the chaos. You want to be the person who’s calming it down.

The last thing that I like to say is “be the duck”—the duck is very calm on top of the water, but if you look under the water, the legs are frantically moving. I try to do that.

How do you keep your team motivated when the pressure’s high and things are moving fast?
I think it helps the team to know I’m in it with them—staying available, checking in, and asking, “How’s it going? Are we on track? Do we need to adjust deadlines or workload?” Being in the trenches shows them I understand what they’re doing and how busy they are, rather than feeling removed from their work.

I make a point to explain why we’re doing what we’re doing. As leaders, we sit in meetings and hear all the context, but our teams often don’t. So I try to connect the dots: “Here’s why we’re pursuing this project, how it ties to other initiatives, and why it’s a top priority—like driving 10% growth.” Without that, they might see a project in isolation and miss the bigger picture.

If you could have any other job in the company for a day, what would it be and why?
I’d like to deepen my understanding of the account management side of our Merchant Network team—building relationships with restaurants, reviewing their metrics, helping them try promotions to boost sales, and really seeing things from their side. 

I know the driver perspective from having done deliveries myself, but I’d like to better understand what restaurants face day to day. I loved the Feet on the Street event we did in Chicago where employees got to visit restaurants, talk with them, and hear their feedback firsthand. 

Delivering Deliciousness: Grubhub and Amazon Celebrate One Year of Grubhub+ Becoming Free with Prime Membership

In May of 2024, Amazon and Grubhub took our partnership to the next level and made free membership with Grubhub+ an ongoing offer for Prime members. This month marks one year of this offer – a milestone that underscores the momentum of our partnership and our shared commitment to delivering not only a wide variety of food options, but also exceptional value and convenience to Prime members across the country.

Prime = Savings and Convenience

Prime is an all-in-one membership that offers savings, convenience, and entertainment. Grubhub+ enhances the Prime experience by providing even more convenience and significant savings, including $0 delivery fees on eligible orders and a $120 annual membership value (additional fees, including service fees, and terms apply). Beyond Grubhub+, Prime members can also enjoy fast, free delivery on a vast selection of products, exclusive deals and shopping events like Prime Day, and extensive streaming options with Prime Video, and much more. 

A Recipe for Success

The collaboration between Amazon and Grubhub has proven to be a major success for members.  

  • Prime members have enthusiastically embraced the Grubhub+ offer: More than 9 out of 10 orders placed on Amazon.com or in the Amazon Shopping app are coming from Prime members returning to the order experience.
  • Prime members have redeemed the Grubhub+ offer at an increasing rate, with a year-over-year change in Grubhub+ offer sign-ups of more than 50%. 
  • Since the start of the Grubhub+ offer in 2022, Prime members have saved over a billion dollars in waived subscription fees. Prime members have used Grubhub+ to save over half a billion dollars in lower service fees, $0 delivery fees, promos, and Grubhub+ credits since then.
  • While major metro areas like New York, Chicago, and Los Angeles show strong engagement with the benefit, over 60% of orders placed by Prime members who redeemed the Grubhub+ offer are in suburban areas, demonstrating the broad appeal of this partnership. 
  • Those Prime members who place at least one order each month place an average of at least three orders each month and save $300 per year on average in delivery fees and promotions with Grubhub+.

“This collaboration isn’t just a win for Prime members; it’s also a significant boost for restaurants and delivery partners,” said Howard Migdal, CEO of Grubhub. “By connecting restaurants to millions of Amazon customers, we’re driving growth for their businesses and creating even more earning opportunities for couriers.”

“We’re proud to see that we’re keeping over a billion dollars in the pockets of Prime members,” added Jamil Ghani, Worldwide Vice President of Prime at Amazon. “Prime is all about making everyday life easier, more affordable, and more enjoyable with fast, free delivery on tens of millions of items, extensive entertainment with Prime Video, exclusive deals including Prime Day, and so much more. Thanks to partners like Grubhub, we’re able to add even more savings and convenience to Prime membership by having  members’ favorite restaurants delivered right to their doorstep.” 

Key Moments in the Amazon & Grubhub Partnership

  • August 2021: Prime Student introduced a Grubhub+ student trial. 
  • July 2022: Prime members received a Grubhub+ one-year free trial. 
  • June 2023: The Grubhub+ one-year free trial was extended for another year. 
  • April 2023: Prime Video and Grubhub launched the ‘Tune In & Take Out’ campaign. 
  • May 2024: Amazon and Grubhub introduced Grubhub+ as an ongoing offer for Prime members and enabled Grubhub ordering directly on Amazon.com and the Amazon Shopping app. 

The continued success of the Amazon and Grubhub partnership demonstrates the power of collaboration in delivering exceptional value, convenience, and delicious meals to Prime members nationwide.

Voices of Grubhub: Sanjay Uttam, VP of Engineering, on Fast-Paced Tech, Cross-Org Collaboration, and the Power of Curiosity

To showcase different perspectives and give an inside look into Grubhub, we’re spotlighting leaders across the organization. This month, we caught up with Sanjay Uttam, Vice President of Engineering and Head of Marketplace Technology. 

A problem-solver with a deep background in platform transformation, Sanjay shares how he keeps his team adaptable, what’s exciting about the Wonder integration, and why being “stubborn” is a good thing.

A quick round to get to know Sanjay:

  • Favorite Grubhub order: Chicken kebabs from High Mountain Mediterranean or Sushi 35 West near the NYC office.
  • Favorite Podcast: I think it’s been at least five years since I listened to a podcast. I’m more of a quantum physics YouTube at midnight kind of person.
  • Coffee or tea: Coffee. I drink a double espresso every morning. Nothing but water throughout the afternoon though.
  • If not this career, what path would you have pursued: Probably cybersecurity. But if you asked 7-year-old me? Firefighter.
  • Go-to productivity hack: My mornings are dedicated to deep thinking and problem solving. I’m at my sharpest in the mornings, so I like to work on things that require a lot of focus those first few hours. Afternoons are for meetings.
  • Weekday routine: I wake up around the same time every day, drink coffee while watching CNBC, and then head into work or my home office.
  • Weekend routine: Similar start—coffee minus CNBC—but then it’s either a race weekend with my track car or a day of housework and listening to music. I like balance.

You’ve had a deep and varied career in tech leadership across multiple industries—what initially drew you to Grubhub and made you come back?

When I first joined in 2014, the appeal was simple: I was already a loyal Seamless customer. Getting to work on something I was using every day—and that my friends were using constantly—was genuinely exciting.

Coming back years later, it wasn’t just about the work. It was about the people and the culture. I realized that what I was looking for already existed here: a place that values continuous improvement, introspection, and impact. I knew what Grubhub stood for, and I knew the kind of team I’d be joining again. That made the decision easy.

Can you walk us through your role and what your team is responsible for?

I lead Engineering across our consumer and merchant platforms, which includes everything that enables someone to place an order—and everything a merchant needs to fulfill it. That includes core product engineering, platform infrastructure, data science, site reliability, and operations.

It’s a broad scope, but we’re all united by the same goal: delivering a fast, reliable, and meaningful experience to our customers and partners.

You’ve led some major platform transformations and scaled high-impact initiatives—what’s been one of the most rewarding challenges here?

The Amazon Prime partnership stands out. It launched on Prime Day and required full alignment across Grubhub—specifically engineering, product, growth, care—and the same from Amazon’s side. It was one of those projects that had a clear “why,” and everyone showed up to make it happen. The coordination, complexity, and impact made it incredibly rewarding.

As we look to grow in 2025, what are some of the biggest focus areas for your team?

We’re focused on two tracks:

  1. Customer and merchant experience: We’re constantly refining the ordering journey to help users find what they want faster while making sure our merchant partners have reliable, intuitive tools to operate effectively.
  2. Developer experience: We’re creating a faster, more seamless way for engineers to build—introducing tools and workflows that improve delivery speed without compromising on quality.

As the Wonder integration takes shape, are there any efforts you’re particularly excited about that highlight what’s possible working together?

There’s a lot still evolving, but what excites me most is the shift in perspective. Wonder brings a different pace—a more experimental, startup-like energy. It’s challenging us to question how we work and explore how we can move faster while still keeping our standards high.

We’re also learning from each other’s strengths—whether it’s tools, processes, or ways of thinking. That kind of collaboration creates opportunities that are bigger than either company on its own.

From data science to infrastructure, your org is incredibly broad—how do you approach uniting such a wide-ranging team toward common goals?

It starts with alignment. We take the company’s high-level objectives and help each team map their own goals directly to them. I also make sure we’re getting the right people in the room early—especially when multiple teams are working on the same problem.

It might sound basic, but it works: when people understand how their work connects to something bigger, they stay focused, collaborative, and invested in the outcome.

What are you most proud of your team for?

I’m most proud of our ability to meet the moment. Time and time again, we’ve delivered under pressure—solving hard problems, moving quickly, and still hitting our bar for quality. That says a lot about the people here.

I’m also proud of the culture we’ve built. We talk about what didn’t go well. We share mistakes without blame. And we use those lessons to get better as a team.

With 20+ years leading in fast-paced tech environments, what’s a core leadership lesson that’s stuck with you?

Hire people who are curious and humble—people who want to learn from others and aren’t interested in being the smartest person in the room. When you build a team like that, everything else gets easier. The quality of your people drives the quality of your outcomes.

How do you help your teams stay adaptable and forward-thinking, especially with how fast the tech landscape changes?

If you hire the right people, you don’t have to make them adapt. What you do need to do is give them space—time to think, time to experiment, time to fail.

We try things. Not everything works. But some of our best ideas have come from experiments that would’ve seemed too risky if we were only aiming for a 100% success rate. I’d rather swing big and hit 10% of them—that’s how you get real innovation.

What’s something you’ve changed your mind about as a leader over the years?

I’m naturally introverted, and early in my career, I avoided building relationships outside of my core team. Now, I actively invest in those relationships ahead of time. It makes collaboration easier and more productive when something important comes up.

What advice would you give to someone looking to get into engineering?

Find something you’re genuinely passionate about. That passion will keep you stubborn—and you need to be stubborn in this field. You’ll stare at code for hours, chasing down a problem most people would walk away from. If you care about what you’re building, you’ll keep going. And that’s what separates good from great.

If you could jump into any other role at Grubhub for a day, what would it be—and why?

Business development. I love figuring out how to create value by connecting different systems—whether they’re technical or organizational. It feels like engineering at a strategic level. I’d just have to put on my extrovert hat for a meeting or two.

Voices of Grubhub: Brian Ryu, VP of Growth, on Empowering Teams and Approaching Risk

To showcase different perspectives and give an inside look into Grubhub, we’re spotlighting leaders across the organization. This month, we caught up with Brian Ryu, VP of Growth.

The Growth team plays a crucial role in Grubhub’s success— driving customer acquisition, retention, and loyalty while managing everything from performance marketing and CRM to pricing strategy, consumer insights, and brand development.

A quick round to get to know Brian: 

  • Favorite Grubhub order: My kids love Chick-fil-A hash browns, so if you look at my order history, that takes the cake. But if I’m ordering for the whole family, we love Kiin Imm Thai.
  • A favorite read: “Ego Free Leadership” by Brandon Black and Shane Hughes. It changed my approach to career management and workplace relationships.
  • Weekend ritual: It’s pretty simple! I have two kids and love being able to spend time outdoors with them riding bikes, exploring parks, and spending quality time with friends.
  • If not this career, then what? Engineering. That’s actually what I studied in undergrad and would love to be able to build things with my hands.
  • Go-to productivity hack: I’m loving Gemini – especially for summarizing meeting notes, catching up on long email threads, and speeding up technical tasks like writing SQL.
  • An average work day: I tend to have a lot of meetings throughout the day which requires me to switch topics a lot. To help stay focused, I set aside quiet time each morning to figure out the top one to three decisions I need to make that day. 
  • An average weekend day: It’s all about family. We do our best to protect that time and our family strives to spend as much of it as we can distraction-free with our kids.

While you’re working in marketing now, your background is in financial services which a lot of folks might not know. Can you tell us about your career progression and how you ended up at Grubhub?

I started at Capital One straight out of college as a business analyst but did more than just the analysis. Something I took away from that job was the importance of having an ownership mentality and thinking through business problems end-to-end. For example, after developing program recommendations, I partnered with people across the organization, including operations, marketing, legal, data science, and more. I also spent time at the call centers listening to customer concerns that were related to the work I was doing. After a few years there, I went to business school and then into consulting at PwC. I jumped around a few different disciplines there that taught me a lot about client relationship management and becoming more comfortable navigating less familiar environments. 

I then went back to Capital One where I shifted over to performance marketing. This move wasn’t necessarily planned, however, I will forever be grateful for the folks that were willing to take a chance with me despite my lack of experience in marketing. I loved the problem sets and have been in a marketing role ever since.

I ended up at Grubhub for the opportunity to work somewhere scrappy and dynamic and with the scope that brought all of my prior experiences together. I was also excited to be in a role that allowed me to be even closer to the end consumer. I felt like it’d be exciting to work on something that you feel every single day. I was already ordering food delivery on my side. And funny enough, I actually started my food delivery journey with Seamless years ago when I lived in New York City. 

Growth covers a lot of ground — could you share more about what falls under that umbrella?

When people think of “Growth,” they might think of marketing first – but our team covers significantly more ground. Under the Growth umbrella, there are three core pillars:

  1. Diner Growth. My team leads this area and is responsible for areas including Upper Funnel Media, Performance Marketing, CRM, Pricing Key Cities Strategy, Acquisition and Retention Analytics.
  2. Loyalty and Marketing. This team drives the business across four primary pillars: (1) our Loyalty program, notably Grubhub+, to attract, convert, and retain our valued customers – including significant partnerships like with Amazon, American Express, Yelp and Lyft; (2) supporting B2B2C – Corporate, Campus, Merchant, and Driver – to nurture, acquire, and retain relationships across all facets of our business; (3) B2C Merchant Marketing; and (4) Diner Product Marketing.
  3. Brand & Creative. Our Brand team is responsible for Brand Insights & Strategy, Brand Execution & Campaigns, as well as Creative Development which includes functions like Design, Copy, and Creative Operations and Production

Is there one project/initiative your team is focused on that you’re particularly excited about?

If I had to pick one, it would be the Seamless relaunch. It has maintained a strong brand in New York with a loyal customer base going back to the fact that it was one of the very first delivery apps, homegrown in New York. I’m excited to bring that sense of innovation and positivity back with newer customers who may not be as familiar with the brand, especially with all of the standout, value-driving campaigns we have for the top-tier restaurants in the NY Metro area.

What does success look like for your function?

At the highest level, it’s driving a step change in order growth, which breaks down into three focus areas:

  1. Acquisition: Effectively using our media channels to deploy compelling messages, brand assets, and value props that showcase compelling reasons for prospects to explore our product and discover great restaurant, grocery, and convenience delivery experiences.
  2. Loyalty: Partnering with our Loyalty team to develop differentiated programs and nurturing strategies to help our valued customers experience the Grubhub+ membership. The goal is to drive stickiness through delivering meaningful everyday value.
  3. Retention: We aim to make it easy for all of our customers—Grubhub+ members or not—to discover great local merchants and find value, so we become their first choice for on-demand delivery. The Growth team drives this through various customer engagement efforts like emails, push notifications, in-app messaging,  promotional partnerships, and loyalty benefits like setting up events where customers can earn credits for repeat orders.

What’s the best piece of advice you’ve ever gotten, and how has it stuck with you as a leader?

Lead through asking questions. When problem-solving or taking on complex challenges, it’s important to start by building a common understanding across teams, and asking questions helps you do that across an organization and builds trust. On a different dimension, it also supports developing talent within your teams. Asking questions rather than immediately prescribing solutions encourages others to think more independently and build grounded recommendations. Most importantly, it drives a sense of ownership and responsibility over their area.

How do you work to help your team stay creative and come up with new ideas—especially in a fast-moving environment?

  1. Even when things are changing rapidly around you, find the elements that remain consistent so you have an anchor to true back to amid change. 
  2. Maintain a consistent problem-solving mindset in a fast-moving environment. When things are constantly changing around you, it can be hard to pivot and change your mind. You almost have to be clinical and disciplined about it to say, okay, the business is moving here. If I want to move with it, what do I need to do even if that means walking away from work I’ve already completed?
  3. Be comfortable with some risk-taking. Don’t be so afraid to be wrong on certain things. Sometimes the greatest ideas come from trying new things, even when it makes you uncomfortable. You might fail five times, but if you find one idea that’s great, it can completely change the course that you’re on. Most decisions are not irreversible.

What’s something you’ve changed your mind about as a leader over the years?

My approach to risk-taking. Earlier on in my career, I would often encourage many of the agile principles like, “fail fast, learn fast.” I do believe I did a reasonable job eliciting that on my team, but I didn’t hold myself to the same bar since I wanted to have a high “win rate.”

This cautious, incremental approach only led to incremental results. It was challenging to find those breakthrough results since I was too afraid to go further. I had the fortune of having a manager push me out of my comfort zone. I started running more initiatives in parallel—making some bigger bets and moving faster to invest in encouraging tactics. I felt uncomfortable, and half the initiatives I tested during this period failed. But through that, there were a couple of breakthrough successes that led the business area to by 2-3x growth.

Final question: If you could have any other job in the company for a day, what would it be and why?

I think it would be interesting to work on the Merchant Network team and be out in the field. I know I would learn so much by being able to be face-to-face with the merchants that we serve.

I’ve been an analyst and in data-driven roles throughout my career but know through repeated experiences that the numbers don’t always tell you the whole story. Directly interacting with the customers you serve, whether it’s the merchants, the diner, drivers, or whoever else it may be, provide the color to reshape your work to directly meet their needs and solve their problems by understanding the real on the ground and how they perceive you.

Seamless is back with more restaurant deals, low fees every day, and a look and feel designed for New Yorkers

Grubhub to continue as our national brand with a refreshed visual identity in the coming months

Over the last two decades, Grubhub has grown from the original food delivery startup to an established player — starting as grubHub.com in 2004, merging with Seamless in 2013, reaching national scale with our delivery services in 2016, and joining with a leading global food delivery company in 2021. Our wordmark, typeface, and color palette have continually evolved in line with important moments in our history.

Grubhub has transformed its value proposition during the last few years. We’ve expanded selection for customers by adding 90,000 new merchants to Grubhub in the last 18 months, including more convenience store and grocery options. We’ve also lowered fees and enhanced membership benefits with our Grubhub+ loyalty program and Amazon Prime collaboration. A few years ago we were on the decline, and today we are profitable and growing.

As part of this transformation and our next chapter within Wonder, we are relaunching Seamless in New York City today and unveiling brand updates for Grubhub across the country in the coming months.

Seamless is Still How New York Eats

Seamless was founded in New York City in 1999 by two lawyers who wanted a better way to order food to the office than using paper menus and calling nearby restaurants for delivery. Seamless originated the food delivery industry in the city and became synonymous with How New York Eats by consistently speaking to and delivering on the nuances of living in the city that only New Yorkers could appreciate. This audience-centric approach made it such a loved brand.

Grubhub and Seamless merged in 2013, and we took steps to bring Grubhub’s visual identity to Seamless in 2021, but New Yorkers remained loyal to Seamless. We completed a full brand audit when Grubhub joined with Wonder and found that there continues to be unwavering brand preference for Seamless in New York City, bolstered by our long history serving city residents and the strength of our corporate ordering business. In a time when the food delivery category has become more commoditized, there is clear value in the Seamless brand in New York City.

While Grubhub will remain our national brand, we’re bringing Seamless back to the forefront in New York City, teaming up with NYC-based creative collective Forsman & Bodenfors to reclaim our position as the city’s go-to for food delivery.

Customers who open Seamless starting today will notice a new look and feel that is designed for New Yorkers and differentiated from Grubhub. We’re delivering on the intricacies of How New York Eats with zero fees from the best of New York’s food scene and low fees every day across our merchant network. And to celebrate that Seamless is back, we’re dropping epic doorbusters each week from some of the most iconic restaurants across the city, including Di Fara Pizza, Han Dynasty, Thai Villa, Adel’s Famous Halal Food, and Katz’s Delicatessen.


Updating our Grubhub Visual Identity 

Although we are providing a dedicated experience for customers in New York City with the relaunch of Seamless, Grubhub will continue as our national brand connecting customers across the country with their favorite local merchants. We will update our Grubhub visual identity in the coming months, creating a connection for our customers that feels both familiar and refreshingly new.

Many elements that customers recognize as Grubhub will continue, with bolder colors, an evolved wordmark and an updated typeface. A refined color palette will complement and strengthen our new shade of orange, making it more vibrant and an easy match to the food imagery on our marketplace. Our refreshed wordmark will move away from the house with the fork and knife icon, but will nonetheless create a sense of familiarity for customers while still standing apart from other food delivery players.

These exciting updates to Grubhub and Seamless mark a pivotal time in our journey. We’ve added more merchants, expanded into grocery and convenience, lowered our fees, and improved our loyalty program — all resulting in customers ordering more frequently than ever before. And by refreshing our visual identity for customers nationwide and driving a unique value proposition for New Yorkers, we’re well positioned for our future as a part of Wonder.

Improving the User Experience with New Features

By: Kiran Chandran, Vice President, Consumer Product

From the moment a user opens the Grubhub app to look for their next meal, their experience matters from start to finish. That’s why we’ve added new features that improve every aspect of the user journey — from helping find the perfect restaurant to showing what credits are available in a user’s digital wallet, offering faster delivery, improving order tracking and more.

Homepage Personalization
We now have a selection of more than 30 personalized recommendation carousels on our homepage so that every user can find what they’re looking for. Examples of carousels include merchants with ETAs of 30 minutes or less, merchants from a user’s favorite cuisine, items similar to the user’s most ordered item, new nearby merchants; convenience, grocery and more; national brands; and others.

To show the most relevant content for users, we use historical click-through and conversion rates to select which carousels a user sees. We consider whether the user is new or returning, time of day, day of the week, and location. For return users, we show recommendations that factor in their past order history, such as similar merchants to their most recent orders. This improved homepage personalization allows us to display the most relevant recommendations for each user, which increases the likelihood they place an order in that moment and the future.

Wallet
Users can have multiple forms of credit tied to their account (such as gift cards, Care concessions, Grubhub+ credit, and a line of credit), which can make it hard to keep track. To
better display a user’s credits, we’ve created Wallet, an informational component that shows how much and what types of credits a user has.

Wallet is accessible on the Grubhub homepage, ensuring users can view all their credits before placing an order. Since launching this feature, we’ve seen higher utilization across all credit types.

Add-On Recommendations at Checkout
With our new cross-sell placement feature, users can finalize their carts with ease. We know from user feedback that they appreciate menu item recommendations that inspire and encourage them to try new things. With our new ‘You might also like’ suggestions on the cart screen, users are shown recommended items while confirming their order details. Whether it’s a forgotten dipping sauce for nuggets, adding fries to a burger, or trying a new side, no item is left behind with this feature.

Priority Delivery
With their main items and any add-ons now in their cart, users are ready to check out and select their delivery method. We know our users value speed and convenience, and we’re excited to double down on both by offering Priority Delivery. Priority Delivery is a new feature that allows users to receive orders delivered by Grubhub’s network of couriers faster. At checkout when available, users can select Priority Delivery for $2.49 and take advantage of the faster ETA than standard delivery.

For Grubhub+ members, we offer Priority Delivery at a lower cost on eligible orders, allowing members to benefit from additional savings. For a limited time, Grubhub+ members can try Priority Delivery at no extra cost. Availability depends on a user’s location and Grubhub delivery supply in a given market.

Live Activity Tracking
Once a user places their order, the natural urge to refresh their phone to see their order status kicks in. To make it easier for users to know where their order is in the delivery process, we’ve added Live Activity Tracking for iOS. Live Activity Tracking allows users to stay updated on their order status and ETA directly from their home and lock screens. Previously, users would have to wait for a push notification or click into the Grubhub app.

Self-Service Order Not Received
Our priority is to have every order completed without incident, but when things don’t go as planned, we do our best to make things right. With the Self-Service Order Not Received feature, users can automatically report and resolve issues by visiting Grubhub’s ‘Help’ page. Without having to talk to an agent, users can request re-delivery of their order with no fees or a full refund back to their account. By automating this process, users have a better Care experience, which increases the likelihood they place future orders.

“With the speed that technology and user expectations change today, advancements that keep Grubhub ahead of the curve and strengthen the user experience are crucial. We’re proud to keep improving our product with new features that make ordering food easier, faster and more enjoyable for everyone.”

— Kiran Chandran, Vice President, Consumer Product

Stay tuned as we continue to make updates throughout the year!

Grubhub Celebrates 20th Anniversary in Hometown Chicago and Across the Country

Marking 20 years of opening doors for merchants and customers, Grubhub is celebrating with a series of epic deals, giveback programs, and community events.

CHICAGO, July 17, 2024 – Since Grubhub opened its doors in Chicago in 2004, it has helped restaurants across the country open their doors to new diners and empowered diners to explore new cuisines. As Grubhub celebrates its 20th anniversary, the milestone is marked by honoring the 375,000 merchants, 200,000 delivery partners, and 2,400 employees that helped the business serve nearly 100 million customers over the past two decades.

To kick off anniversary festivities, Grubhub is launching a 2-week event, 20 Years of Deals, providing customers some of the best offers yet. Starting today until July 30, Grubhub customers can indulge in exclusive high-value offers featuring 20,000 FREE items* from some of the most-loved national restaurants such as Taco Bell, Wendy’s, Panera, Pizza Hut, Popeyes, and McDonald’s. Adding to the party, several other restaurants and convenience stores will offer up to 20 percent off of orders. 

20 Years of Deals

Below are some of the most exciting deals, with more offers available to Grubhub customers. Visit about.grubhub.com/opening-doors to see full terms and conditions and offers.

  • Taco Bell (July 17) – 20K Free Cantina Chicken Quesadillas on orders $20+
  • Wendy’s (July 19) – 20K Free 10 PC Nuggets on orders $20+
  • Panera (July 21) – 20K Free Mac & Cheeses on orders $25+
  • Pizza Hut (July 24) – 20K Free 6″ Personal Pan Pizzas on orders $25+
  • Popeyes (July 26) – 20K Free Chicken Sandwiches on orders $20+
  • McDonald’s (July 28) – 20K Free Big Macs on orders $15+

“Grubhub started 20 years ago as a business that helped restaurants digitize their menus to reach more diners online. Today, we help millions of customers get whatever they want, whenever they want it, delivered right to their doorstep,” said Howard Migdal, chief executive officer, Grubhub. “This year, we’re not just celebrating this milestone by recognizing what we have accomplished but we’re also showing our gratitude to the people who made it possible – our merchant partners, couriers, diners, and employees – and looking ahead to the exciting things to come in Grubhub’s future.”

Over the next several months, Grubhub will keep the festivities going with a variety of activities – big and small – to continue saying thank you to its merchant and delivery partners, customers, and employees. Keep an eye out for… 

  • Chicago City Council Resolution: In July, the Chicago City Council is expected to honor Grubhub with a resolution, recognizing its significant contribution to the local economy and role in shaping the food delivery industry. 
  • Driver Community Grant Program: In August, Grubhub will launch a new grant program, made possible by the Grubhub Community Fund, to help top delivery partners support the nonprofits that contribute positively to their communities. 
  • Chicago Food Fest: In September, Grubhub will host a food festival at Chicago’s Daley Plaza to celebrate the small business restaurants that make up the company’s hometown food scene – while also treating customers to a free lunch experience.
  • Employee Giving Campaign: This fall, Grubhub will engage employees in giving to nonprofits that align with the company’s impact focus areas – helping close the hunger gap, creating more opportunities for people in the hospitality industry, and supporting independent restaurants – an initiative made possible by the Grubhub Community Fund.

For the remainder of 2024, Grubhub plans to continue sharing details about its celebration of 20 years of opening doors, and how everyone can join the party. 

About Grubhub
Grubhub opened its doors in Chicago in 2004, founded on the belief that it could create opportunities for local businesses to grow by connecting food from the best restaurants with the people who love it most. Over the past two decades, Grubhub has supported two billion orders and served nearly 100 million consumers while providing delivery partners with opportunities to earn. Today, Grubhub is a part of Just Eat Takeaway.com (LSE: JET, AMS: TKWY), featuring 375,000 restaurant, convenience, and grocery merchants in over 4,000 U.S. cities.

*Terms and conditions apply to all offers. Additional fees (including service fees) apply to orders. Limited quantities (expect high demand), available while supplies last. See lp.grubhub.com/20thlegal for full offer terms. For more information on our 20th anniversary celebrations, visit about.grubhub.com/opening-doors

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