News Tag: Stadiums

FedExField becomes the first professional sports property to offer in-stadium mobile ordering and pickup via Grubhub, allowing fans to skip the line and save time

LOUDOUN COUNTY, Va., Sept. 23, 2021 /PRNewswire/ — The Washington Football Team today announced the launch of its groundbreaking partnership at FedExField with Grubhub, an industry leading online and mobile food ordering and delivery platform. This new partnership marks the first time a professional sports property has partnered with Grubhub and will enhance and expedite the ordering experience and payment process for in-stadium dining at FedExField.

As part of this partnership, Grubhub has created a custom ordering experience specifically for FedExField that fans can easily access through the Grubhub app or by scanning QR codes on the back of seats and around the stadium. Utilizing geo location, Grubhub’s technology enables fans to place an order with select vendors near their seats, pay directly through the Grubhub app, and pick up their orders through designated concession lanes. Approximately twenty vendors throughout FedExField will be available for ordering on Grubhub. FedExField also will have four food concession locations exclusively for orders placed through the Grubhub app.

“We are committed to innovating across our guest experience to ensure we are providing fans with a next level gameday experience at FedExField,” said Jason Wright, Washington Football Team President. “This partnership with Grubhub provides our fans with easier, faster, and contactless access to amazing food vendors at the stadium, which means they can enjoy all of their favorite gameday foods while also having more time to cheer on the Burgundy and Gold.”

Grubhub provides food ordering technology to more than 250 universities across the country. Drawing from years of work in these high-volume environments, Grubhub is deploying its technology to stadiums and leveraging its unique algorithm and order controls to predict accurate order ETAs – allowing fans to watch more of the game and spend less time waiting in line. Grubhub’s mobile ordering and pickup solution was piloted during the preseason and Weeks 1 and 2 of the regular season with a smaller selection of vendors at FedExField. On average, wait times were cut in half for fans who ordered via the Grubhub app compared to placing a traditional in-person order.

“We’re excited to bring our mobile ordering and pickup technology right to fans’ fingertips at FedExField,” said Brian Madigan, vice president of campus and corporate partners at Grubhub. “Grubhub has nearly a decade of experience developing solutions that make it easy to order, pay for, and pick up food from some of the busiest spots in the country, including college campuses, hotels, and resorts. We’re thrilled to extend our expertise to the Washington Football Team and work together to enhance the game day experience for fans.”

In addition to mobile ordering and pickup, the Washington Football Team and Grubhub will pilot various programs to continuously enhance fans’ overall gameday experience throughout the season. These initiatives include offering fans seated on the suite level of FedExField the ability to order merchandise from in-stadium retailers, such as the Team Store, through the Grubhub app – making the Washington Football Team the first NFL team to offer this experience via a mobile ordering solution.

The Grubhub mobile ordering experience at FedExField is part of several new food and beverage enhancements at the stadium for this season. Most notably is the addition of eight new local food vendors, chosen through the “Flavors of the DMV” product showcase held by the organization this offseason. Several of these winners, including Fireman’s Cafe from Washington D.C., Seafood at the Shack from Silver Spring, MD, and Kitchen Cray from Lanham, MD, will be available for in-stadium ordering on Grubhub this fall.

About Grubhub
Grubhub is part of Just Eat Takeaway.com (LSE: JET, AMS: TKWY,NASDAQ: GRUB), a leading global online food delivery marketplace. Dedicated to connecting more than 33 million diners with the food they love from their favorite local restaurants, Grubhub elevates food ordering through innovative restaurant technology, easy-to-use platforms and an improved delivery experience. Grubhub features more than 300,000 restaurant partners in over 4,000 U.S. cities.

About the Washington Football Team
Owned by Dan and Tanya Snyder since 1999, the Washington Football Team was founded in Boston in 1932 and is one of the original members of the NFL’s Eastern Division. The Washington Football Team relocated to Washington, D.C. in 1937 and has since become one of the most recognizable professional sports franchises in history, featuring multiple Hall of Fame coaches, 19 members of the Pro Football Hall of Fame, and one recipient of the Walter Payton Man of The Year Award, Darrell Green. A proud and storied franchise, the Team has won five World Championship titles including the 1937 and 1942 National Football League Championship games, as well as Super Bowls XVII, XXII and XXVI. Since 1997, the Team has played their home games at FedExField, a multi-purpose stadium located in Landover, MD. Washington Football Team’s Football Operations are headquartered at the Inova Sports Performance Center in Ashburn, Virginia, and its Business Operations are headquartered at FedExField.

NEW YORK, NY / CHICAGO, IL – (July, 22, 2021) – Grubhub, a leading U.S. food-ordering and delivery marketplace, struck a partnership to become the official food delivery partner of the 2021 Concacaf Gold Cup, the region’s flagship men’s national team competition. As professional soccer continues to see exponential growth, the deal with the region’s premier men’s national team international soccer tournament represents Grubhub’s first foray into a major sports partnership

Grubhub will kick off its sponsorship of the 2021 Concacaf Gold Cup with various content and event integrations spotlighting the Grubhub Guarantee. The company’s latest feature promises on-time delivery and the lowest price relative to competitors or Grubhub will make it right with Perks. In addition to in-stadium signage, the partnership will include integrations into the tournament’s pre- and post-game series, a takeover of the Gold Cup’s “Unbeatable Delivery of the Day,” and more, echoing the importance of consistency in performance—a common theme throughout the campaign.

“The world of soccer represents a uniquely diverse fanbase with global representation, a similarity that we share with our wide array of restaurants and what makes our partnership with Concacaf’s Gold Cup such a great match,” said Stephanie Kopa, senior director of marketing at Grubhub. “This summer and throughout the tournament, we’re excited to show fans that performance isn’t only valued and demonstrated on the field but through Grubhub and our new Grubhub Guarantee feature.”

The Concacaf Gold Cup features the best national teams from North America, Central America  and the Caribbean, competing to be crowned regional champion. The tournament engages millions of fans across the region and provides a great platform for Grubhub to join the fervor and fandom.

“We are thrilled to be partnering with Grubhub, . The fact that they chose Concacaf’s Gold Cup as their first venture into major sports is a testament to the popularity of soccer in our region, the reach of this great tournament and the passion of our fans.”

Taking place every two years, the Concacaf Gold Cup draws large crowds and millions of television viewers. A celebration of soccer, sportsmanship and culture, the 2021 Concacaf Gold Cup will air nationally on the Univision and FOX family of networks and broadcast by television partners to fans in countries around the world.

The 16^th edition of the competition, which features 16 national teams, will be held in major metropolitan cities across the United States from July 10 to August 1, 2021.

Soccer United Marketing supported Concacaf in the delivery of this important commercial partnership for this summer’s Gold Cup.

To learn more  about Grubhub, visit grubhub.com. The Grubhub Guarantee is subject to additional terms and conditions. For more information and full terms, visit https://www.grubhub.com/guarantee. For the latest ticket information for all Gold Cup matches, visit goldcup.org.

###

About Concacaf:
The Confederation of North, Central America and Caribbean Association Football (Concacaf) is the governing body for football in North America, Central America and the Caribbean, and one of the six continental confederations that comprise FIFA. Concacaf is composed of 41 Member Associations, including nations and territories from Canada in the north, south through Central America and across the Caribbean to Guyana, Suriname and French Guiana on the South American continent. Concacaf provides manages a network of unified competitions and development activities to unite this diverse region in football, with the goals of actively promoting universal access to our sport, and raising the quality of football across the Confederation.

About Grubhub:
Grubhub is part of Just Eat Takeaway.com (LSE: JET, AMS: TKWY, NASDAQ: GRUB), a leading global online food delivery marketplace. Dedicated to connecting more than 33 million diners with the food they love from their favorite local restaurants, Grubhub elevates food ordering through innovative restaurant technology, easy-to-use platforms and an improved delivery experience. Grubhub features more than 300,000 restaurant partners in over 4,000 U.S. cities.

About Soccer United Marketing:
Soccer United Marketing (SUM) has become the preeminent commercial soccer enterprise in North America overseeing commercialization, marketing, promotion and operational execution of the region’s most successful soccer entities. SUM holds exclusive rights to Major League Soccer, the United States Soccer Federation, the Mexican National Team (for the U.S. market) and CONCACAF properties.

Media Contacts:

For Concacaf:
Concacaf Communications Department
media@concacaf.org

For Grubhub:
Grubhub Communications Team
Press@Grubhub.com

For SUM
Angela Alfano
MLS/SUM Communications
Angela.Alfano@MLSsoccer.com