‘Tis the Season for Births – and Grubhub 

Forget sparkling push presents that break the bank. While partners, family, and friends figure out how best to celebrate the arrival of a new baby, new data from Grubhub finds that food is top of mind for most new moms.  

Forty weeks of pregnancy involves endless preparation and eager anticipation. This period often comes with numerous “nos” for expecting moms – and that can include food. For the better part of one year, expecting moms navigate a range of restrictions, including what they should or maybe shouldn’t eat for a healthy pregnancy. 

August happens to be peak delivery month in the U.S. and Grubhub found that the first meal post-delivery is a huge priority for expectant moms. In fact, it’s such an integral part of the pregnancy journey that 75% of moms consider their postpartum meal as part of their birth plan. Some moms even decide on what they’re going to eat before they choose their child’s name.  

If you’re thinking about how best to support or congratulate the new mom in your life, arm yourself with these insights (and a gift card!) from Grubhub.  

How to Make THE Meal Matter
Listen up, partners: Whether it’s deli meats, sushi, soft cheeses, caffeine, or the like, new moms are excited to eat. But it’s not just any meal. Expectant moms are more than twice as likely (61%) to prefer a delivery from their favorite restaurant as they are to want a home-cooked meal (25%) or hospital food (14%). 

If you’re still thinking of getting them that diamond push present, by all means, go for it, but maybe get them a Grubhub delivery first.  

Moms Want Deli-Delivery
Sushi boats are all the rage, but it turns out moms are craving their deli meats more. 

Moms are salivating for cold cuts, with the majority (31%) of moms listing it as their planned post-delivery meal. Sushi came in close second (29%), so when in doubt, get her both.  

Nosh Before Names
Name trends come and go, but apparently, food preferences don’t. While weird pregnancy cravings are notorious, nearly half (46%) of moms are sure about what they want to eat post-birth within the first two trimesters.  

For some, picking their baby’s name can be trickier than navigating cravings. For moms in the third trimester, more decided what they wanted to eat for their first post-delivery meal (34%) before they had even decided on their child’s name (18%). 

Groceries are a Gold Mine
Adulting is real, even when it comes to receiving gifts. According to the data, nearly 40% of current mothers would rather receive a week’s worth of food or grocery deliveries as a post-delivery gift from their friends, even more than diapers (22%) or onesies/clothing (12%)! 

Wondering if your presence will be helpful? Give the gift of Grubhub instead – some moms (10%) claim that their restaurant/ grocery/ convenience store delivery driver was more helpful during the post-delivery time frame than their in-laws (2%).  

Grubhub Celebrates New Moms with Special Delivery
To celebrate new moms with what they want most – the meal of their dreams – new or expectant moms can visit GrubhubSpecialDelivery.com every Wednesday in August to claim $20 towards their very own Special Delivery, while supplies last and applicable on orders of $20+.* 

Beyond sponsoring the post-delivery meal, Grubhub is also giving a free year of Grubhub+ to moms who receive a Special Delivery promo – offering $0 delivery fees and lower service fees on eligible orders, 5% credit back on pickup orders, exclusive offers, and more.** Restocking diapers and wipes never was easier.  

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About Special Delivery
Special Delivery is a part of Grubhub’s ongoing efforts to deliver memorable offerings to customers nationwide, making moments more joyful through food. The offer is available in all locations across the U.S. where Grubhub operates, while supplies last. To learn more and claim your Special Delivery, visit GrubhubSpecialDelivery.com or follow Grubhub on X, Instagram, Facebook, or TikTok. 

About Grubhub
Grubhub is part of Just Eat Takeaway.com (LSE: JET, AMS: TKWY), and is a leading U.S. food ordering and delivery marketplace. Dedicated to connecting diners with the food they love from their favorite local restaurants, Grubhub elevates food ordering through innovative restaurant technology, easy-to-use platforms, and an improved delivery experience. Grubhub features 375,000 merchants in over 4,000 U.S. cities. 

Citation:
Grubhub surveyed 1,000 current and expectant U.S. mothers via Dynata from May 21st through June 5th, 2024, with a margin of error of +/- 3%. 

Terms & Conditions
*Limited supply (expect high demand). 1,000 promotion codes will be distributed on a first come, first served basis at 12:00p ET on each of July 31, August 7, August 14, August 21 and August 28, 2024. Visit GrubhubSpecialDelivery.com and follow directions to claim a promotion code. Discount of $20 will apply to one order with an order subtotal of $20+ only. Customer remains responsible for all taxes, fees and tips. For full offer terms, see: here. 

 **Offer not available for current Grubhub+ users. Grubhub+ benefits applicable only on eligible orders.  Additional fees (including service fees) may apply and vary on orders. Your Grubhub+ trial membership will not automatically convert into a paid membership. For full offer terms, see here.