Grubhub Releases Third Annual “State of the Plate” Report
Mid-Year Report Looks at Top Food Trends to Date, Popular Restaurants, Forecasts Ahead, and More
CHICAGO, June 30, 2021 /PRNewswire/ — As we approach a new normal and restaurants reopen, there’s a lot to look forward to for the rest of the year. Before looking ahead, let’s rewind to see how diners ate their way through the last six months. Grubhub, part of leading global online food delivery marketplace Just Eat Takeaway.com, today launched the third annual “State of the Plate” report. Looking at trends from hundreds of thousands average daily orders, Grubhub’s mid-year report checks in on what has shaped 2021 thus far, including the top trending foods, popular restaurants across the country, and what we can expect to see more of in the second half of the year.
TOP FOODS OF 2021 TO DATE
Unlike 2020, diners opted for the plant-based versions of delivery classics so far in 2021. And while last year’s top food, the wildly popular spicy chicken sandwich, didn’t make the list, the Nashville hot chicken sandwich still made the top 10.
- Plant-based sausage wrap: (+549%)
- Bubble milk tea: (+505%)
- Birria taco: (+500%)
- Everything omelet: (+454%)
- Strawberry banana cream smoothie (+430%)
- Spicy miso tonkotsu ramen: (354%)
- Churro waffle: (+339%)
- Beef empanada: (+333%)
- Nashville hot chicken sandwich: (+327%)
- Korean barbecue cauliflower wing: (+302%)
Disclaimer: The top foods below have seen the fastest growth on the Grubhub platform during the first half of 2021.
Top Side Dishes: Southern-inspired side dishes reign supreme in 2021.
- Cajun fries: (+630%)
- Red beans and rice: (+612%)
- Corn chowder: (+603%)
- Jalapeno bites: (+465%)
- Biscuits and gravy: (+368%)
Top Desserts: Pies and chocolate are a recurring theme in the dessert category.
- Chocolate french silk pie: (+698%)
- Cinnamon apple pie: (+584%)
- Frozen custard: (+486%)
- Cookies & cream milkshake: (+458%)
- Peanut butter & hot fudge sundae: (+423%)
TOP FOODS ACROSS MAJOR MARKETS
Look close enough and it’s clear that 2021 brought some twists on local favorites (we’re looking at you, Chicago and Philadelphia).
New York City: Toasted Monte Cristo panini (+691%)
Los Angeles: Beef barbacoa taco (+686%)
Chicago: Thin crust pepperoni pizza (+694%)
Philadelphia: Cheesesteak wrap (+694%)
Dallas-Fort Worth: Chicharron taco (+690%)
Houston: Smoked mac and cheese (+592%)
Boston: Meatball and tomato ragu (+689%)
Atlanta: Chicken & waffles (+532%)
Bay Area (SF, San Jose, Oakland): Brisket pho (+697%)
Washington D.C.: Jumbo lump crab cake (+562%)
RESTAURANTS RISING IN POPULARITY
From bagels to pizza and everything in between, Grubhub looked at various factors, including overall orders, reorder rates, and ratings, to find some of the most popular restaurants across the country.
- Knickerbocker Bagel – 367 Knickerbocker Ave, Brooklyn, NY 11237
- Eagle Trading Company – 258 Franklin St, Brooklyn, NY 11222
- Oregon Steaks – 2654 S 10th St, Philadelphia, PA 19148
- A Baked Joint – 430 K St NW Washington, DC 20001
- John’s Pizzeria Ristorante & Lounge – 2104 N Western Ave, Chicago, IL 60647
- The Dough Co. – 1337 Hilyard St, Eugene, OR 97401
- El Taconazo El Tio – 3529 W Fullerton Ave. Chicago, IL 60647
- El Maguey – 901 E. Nifong Blvd, Columbia, MO 65201
- Thai Thani – 2021 NW Market St B, Seattle, WA 98107
- Hanaya Poke – 675 E 2100 S Ste B, Salt Lake City, UT 84106
VEGAN & PLANT-BASED TRENDS CONTINUE TO GROW
Like we saw in Grubhub’s 2020 Year in Food Report, diners continue to eat plant-based, but the pace has slowed down a bit compared to previous years. So far this year, vegan orders have risen by 17%, plant-based burgers specifically increasing by 28%, and general vegetarian orders by a whopping 55%!
Top Vegan Orders
- Plant-based sausage wrap: (+549%)
- Barbecue cauliflower wing: (+302%)
- Mushroom & tofu broth ramen: (+299%)
- Sauteed string bean + garlic: (+264%)
- Grilled vegetable hummus bowl: (+242%)
Top Cities for Vegans
- Los Angeles, CA
- New York City, NY
- Portland, OR
- Miami, FL
- Philadelphia, PA
TOP ALCOHOL ORDERS
The pandemic allowed more restaurants across the country to deliver alcoholic beverages, and that trend continued into 2021. Diners jumped on board with the top orders ranging from light beer, tropical cocktails, and a brunch favorite.
- Dutch lager
- Hot sake
- Japanese beer
- Hibiscus margarita
- Blood orange margarita
- Aperol spritz
- Hard seltzer
- Peach Paloma
- Pina colada
SEASONAL FAVORITES & FORECASTS
The weather tends to affect our eating habits, so we looked at which orders rose the most this past winter and spring. We expect a mix of hot and cold food orders to trend during the summer months and desserts during the fall months with one obvious go-to flavor.
Top Trends: Winter
- Short rib rigatoni: (+270%)
- corned beef and cabbage: (+219%)
- Butternut squash soup: (+154%)
- Grilled chicken avocado sandwich: (+131%)
- Chicken dum biryani: (+124%)
Top Trends: Spring
- Margherita pizza: (+283%)
- Strawberry lemonade freeze: (+210%)
- Peanut butter sundae: (+194%)
- Spicy chicken sandwich: (+165%)
- Chicken bacon ranch melt” (+154%)
Forecasts: Summer (in ranking order)
- Loaded chicken nachos
- Barbecue pork quesadilla
- Watermelon slushy
- Strawberry shortcake sundae
- Heirloom tomato salad
Forecasts: Fall (in ranking order)
- Vegan mapo tofu
- Truffle mushroom swiss burger
- Raspberry cheesecake
- Cookie & cream milkshake
- Pumpkin cupcake
TOP TRENDS ACROSS MEAL TIMES
Breakfast: Acai bowls dropped from #1 to #3, while morning drinks made the list this year.
- Mocha iced coffee: (+351%)
- Chorizo breakfast burrito: (+318%)
- Acai bowl: (+297%)
- Mango pineapple smoothie: (+207%)
- Shrimp & grits: (+178%)
Lunch: Thai chicken salads take the #1 spot for the second consecutive year.
- Thai chicken salad: (+324%)
- Chicken pot pie soup: (+278%)
- Chicken pesto sandwich: (+261%)
- Strawberry poppyseed salad and chicken: (+202%)
- Caribbean jerk chicken wrap: (+198%)
Dinner: Indian-inspired foods continue to be a favorite for dinner.
- Vegetable samosa: (+260%)
- Hawaiian teriyaki chicken skewers: (+247%)
- Eel avocado roll: (+244%)
- Tandoori chicken: (+220%)
- Seaweed salad: (+215%)
Late-night: Comfort foods and sweet desserts dominate late-night food orders.
- Pizza puff: (+294%)
- Strawberry cheesecake: (+269%)
- Buffalo chicken pizza: (+244%)
- Buffalo wings: (+234%)
- Hot fudge sundae: (+209%)
GIVING BACK IN 2021
Grubhub’s Donate the Change has raised tens of millions of dollars to support organizations in need. Throughout 2021, so far Grubhub diners have generously donated more than $13 million (including Grubhub’s match of eligible donations), supporting organizations including National ACE and most recently, the National LGBT Chamber of Commerce, in addition to the Grubhub Community Relief Fund to help those impacted by COVID-19.
Methodology : Grubhub’s “State of the Plate” report is based on trends gathered from tens of millions of orders on the Grubhub platform. Order trends detail the rise in popularity of food items placed by Grubhub diners from January-June 2021, as compared to the same timeframe in 2020.
Grubhub is part of Just Eat Takeaway.com, a leading global online food delivery marketplace. Dedicated to connecting more than 33 million diners with the food they love from their favorite local restaurants, Grubhub elevates food ordering through innovative restaurant technology, easy-to-use platforms and an improved delivery experience. Grubhub features over 300,000 restaurants and is proud to partner with over 280,000 of these restaurants in over 4,000 U.S. cities.