Voices of Grubhub: Jim Osborne, Vice President of Restaurants, on Building Strong Partnerships, Growing Grubhub’s Marketplace, and Leading with Curiosity

To spotlight different perspectives and give an inside look at Grubhub, we’re highlighting leaders from across the organization. This month, we sat down with Jim Osborne, Vice President of Restaurants, to hear how he’s strengthening relationships with restaurant partners, shaping the future of Grubhub’s marketplace, and bringing a “curiosity-first” leadership style to the work ahead.

A quick round to get to know Jim:

  • Favorite Grubhub order: I’m a big fan of Mino’s, a local spot along the North Shore in Chicago, exclusively available on Grubhub. My team actually signed them earlier this year, which was a huge win! Their pizzas, pastas, and salads are a family favorite at my house.
  • Book you’ve read (or listened to) recently that you’d recommend: I’m currently listening to My Effin’ Life, the autobiography of Geddy Lee from Rush. As a Canadian, I grew up on Rush, so it’s been a fun listen on long drives. On the leadership side, my top recommendation is the TED Talk Everyday Leadership by Drew Dudley. It’s six minutes long and incredibly impactful.
  • Coffee or tea: Coffee. Black and plentiful.
  • Favorite way to unwind after a busy week: Sitting on our screened-in porch with my wife, the dogs, a bottle of red wine, good music, and a Grubhub order. That’s my ideal Friday night.
  • Favorite productivity hack: I rely heavily on Siri voice reminders, especially the location-based ones. If I’m out meeting restaurants, I’ll say, “Remind me when I get home to follow up on this.” It keeps the small things from slipping through the cracks.
  • A typical workday: Lots of meetings: with my team, cross-functional partners, and restaurant leaders. It’s a steady rhythm of conversations and problem-solving.
  • A typical weekend: Much more relaxed. My kids are older, so weekends involve projects around the house, time with family, and if the weather cooperates, a round of golf.

You’ve been at Grubhub for a little over a year and a half. What made you want to join?
I spent 12 years at US Foods and fell in love with the restaurant industry. It’s an incredibly tough business with long hours, tight margins, and so much heart. That made me passionate about helping restaurants be more successful.

When I met with Howard, he painted a compelling vision for how Grubhub could do exactly that, and how we were positioned for real growth. I was also drawn to the challenger mindset. Being a challenger means you get to try new things, break things, and move fast. That was exciting and appealing to me. 

You’ve worked across several different companies and industries. What did you learn in those roles that shape how you lead today?
Every company I’ve worked for — Home Depot, Sears, Loblaw, US Foods — had a different culture. Across all of them, three things consistently stood out to me:

  1. The power of relationships: Strong relationships make everything easier — within your team, across the organization, and with customers. Trust allows for real conversations and faster problem-solving.
  2. Passion: I look for people who genuinely love what they do and bring energy to it. Passion shows up in how someone tackles challenges and drives change.
  3. Curiosity: People often define sales as “always be closing,” but my version is always be curious. Curiosity pushes you to ask better questions, explore new solutions, and think differently about how to help restaurants succeed.

Tell us about the Merchant Network team. What are the core responsibilities and focus areas?
Our team manages the restaurant side of Grubhub’s marketplace — the full network of merchants that powers our platform. This includes:

  • Signing great restaurants of all sizes
  • Growing and strengthening existing partnerships
  • Supporting restaurants with their operational success
  • Retaining partners by delivering value, reliability, and strong relationships
  • Managing everything from neighborhood independents to national brands

At the end of the day, our job is to ensure diners find the restaurants they love, and to help those restaurants grow their business on Grubhub.

What are some notable restaurant wins from this year that you’re proud of?
We’ve had tremendous success nationwide, but New York has been a major focus and proof point. This year, we signed some incredible names, including John’s of Bleecker Street, Momoya, Jack’s Wife Freda, Nami Nori, and Anthony & Sons Panini Shoppe. These are iconic spots that help strengthen our leadership position in the market.

But it’s not just New York. We’ve added incredible restaurants and meaningfully improved the assortment across the entire country. One story that really stands out to me is a long-running family deli in New Jersey. They’ve operated the same way for decades with phone orders, a fax machine, and a small storefront that locals know by heart. They are cash only, and if someone called in an order and didn’t make it in before closing time, they’d literally leave the sandwich at the pharmacy across the street and settle up next time.

Seeing a place like that embrace Grubhub for pickup — and immediately reach a new set of customers — was incredibly rewarding. It’s such a powerful reminder of why our work matters. Whether it’s a national enterprise brand or a multigenerational independent, we can help restaurants grow in ways they never could before.

Enterprise is an important part of our marketplace. How is your team nurturing relationships in that space?
With enterprise, we largely have the supply, but the unlock now is demand generation. That means deepening relationships, expanding locations, adding pickup options, partnering on major marketing moments, like the McDonald’s Monopoly program, and leveraging our strong campus presence, where students over-index on enterprise brands. 

We’ve made great progress, and there’s a lot more opportunity to accelerate heading into 2026.

How do you balance the focus on New York with growing supply in other cities?
New York has been a key focus and an important testbed, but we’ve been expanding supply everywhere. In fact, so far in 2025, we’ve signed up restaurants in over 7,300 cities and communities across the US.  

With national partnerships like Amazon and Instacart, plus big moments coming in 2026 like a commercial during the Big Game, it’s important to keep building our supply everywhere. We want diners in every city to open the app and see fantastic choices

Why are relationships with restaurants so important to Grubhub’s success?
In this industry, relationships are everything. For independents, it’s about the trust built over time. For enterprise brands, it’s about consistency, partnership, and being easy to work with. A great example: We recently received a letter from one of our top 25 restaurant partners in the country, and he spoke so powerfully about how the relationship with our team and hands-on support have helped his business thrive. That conversation really reinforced for me that these relationships aren’t just nice to have; they’re core to Grubhub’s success, to restaurant loyalty, and to what makes our marketplace stronger.

What are you most proud of your team for this year?
Their resilience and versatility. We’ve pivoted multiple times — leaning into New York, expanding supply nationally, navigating the end of fee caps in NYC, and supporting major partner changes. The team has handled every shift with ownership and energy. Their ability to adapt and keep delivering is what I’m most proud of.

What’s the best piece of leadership advice you’ve ever received?
Two pieces have stuck with me: “You have two ears and one mouth — use them in that proportion.” A good reminder to listen first.

“Assume positive intent.” It’s easy to get defensive. If you pause and assume the other person is coming from the right place, the conversation completely changes.

How have you evolved as a leader over time?
Early in my career, I focused mostly on my direct team. Over time — especially during COVID — I realized the importance of connecting more broadly.

I started scheduling 15-minute skip-levels with people at all levels. Sometimes we talked strategy; sometimes it was what they were watching on Netflix. It wasn’t formal mentorship, it was connection. And it helped people feel part of something bigger. I still try to prioritize that today.

You’ve developed a reputation for turning strategy into action. How do you approach that with your teams?
One of my favorite quotes is attributed to Thomas Edison: “Strategy without execution is hallucination.”

The strategy aligns us, but execution is where the work happens. To me, that means being clear on direction, empowering people to act like owners, staying curious, and focusing on getting things done. I’m a big believer in GSD — “get shit done.” That’s how points get on the scoreboard.

What excites you most about where we’re headed in 2026?
I’m wildly optimistic. We’re seeing sparks everywhere — order growth, new restaurant wins, the Instacart partnership, and a major media plan coming together. The momentum is real. We’re on the right path, and now it’s about accelerating.

If you could have any other job at Grubhub or Wonder for a day, what would it be and why?
I’d trade places with Marnie Kain (VP, Head of Brand), but only on a specific day — either when she gets to see all the commercial pitches for the Big Game, or the day she’s on set filming the commercial. That would be incredible.

Grubhub and National Retail Solutions Launch Integration

Integration brings seamless digital ordering and delivery capabilities to NRS convenience stores, bodegas, and neighborhood retailers nationwide

Newark, NJ – November 3, 2025 – Grubhub and National Retail Solutions (NRS) announced today that independent retailers in its nationwide point-of-sale (POS) network can now offer their customers remote ordering for delivery or in-store pick-up via the Grubhub app.

“Local businesses are essential to the fabric of their communities, and this integration is about helping them thrive in a digital-first world,” said Stephanie Grammel, Director of Integrations & Solutions at Grubhub. “By embedding Grubhub directly into the NRS point-of-sale system, we are making it easier for independent retailers to expand their reach, serve customers on their terms, and unlock new revenue streams—without adding operational complexity.”

“We are tremendously excited to announce our integration with Grubhub,” said Elie Y. Katz, President and CEO of NRS.  “This partnership empowers our NRS retailers, which are predominantly neighborhood convenience stores and bodegas, to compete effectively and efficiently in the rapidly expanding digital channel.”

“We are eliminating the friction points that make it harder for small businesses to compete successfully in the delivery marketplace,” said Ari B. Korman, SVP of Ecommerce at NRS. “Based on our results to date, on average, our retailers with the Grubhub integration are achieving significantly increased profitability with very strong ROIs.”

For NRS retailers, the key advantages and features of the integration with Grubhub include:

  • Streamlined operations: Grubhub orders flow directly into the NRS POS system, eliminating counter clutter and simplifying workflows;
  • Real-time menu and inventory syncing: Price updates and inventory changes that are recorded in the retailer’s NRS POS are automatically reflected on the retailer’s Grubhub menu, ensuring accurate orders while preventing out-of-stock cancellations;
  • Reduced training: Retailers receive and process orders through their familiar NRS POS, minimizing errors and training time;
  • Centralized management: Retailers can manage Grubhub menus, store hours, and analytics directly from their NRS POS; and,
  • Actionable analytics:  Centralized analytics enable NRS retailers to gain insights into both in-store and delivery sales performance.

NRS retailers interested in learning more about the Grubhub integration can contact their NRS representative or visit nrsplus.com for more information about activation and setup.

Voices of Grubhub: Hayley Pedrick, Vice President of Corporate Accounts, on Building Teams and Leadership, Staying Resilient Under Pressure, and Driving Growth and Strategy

To spotlight different perspectives and give an inside look at Grubhub, we’re highlighting leaders from across the organization. This month, we sat down with Hayley Pedrick, Vice President of Corporate Accounts, to hear how she’s energizing her team for growth, shaping a long-term strategy for the business, and finding new ways to blend Grubhub and Wonder together to meet corporate customers’ evolving needs.


A quick round to get to know Hayley:

  • Favorite Grubhub order: I love Thai Kit in Connecticut (near where I live). I order a double order of mango & sticky rice since I like it too much to share.
  • Book you’ve read recently that you’d recommend: The Overstory by Richard Powers — it’s so different from what I usually read. A former coworker who used to work for the National Forest Service recommended it as ‘the tree book,’ and it completely pulled me in. It follows a handful of people — conservationists, researchers, everyday folks — and weaves their lives together through their relationships with trees. It made me think about nature and change in a completely different way.
  • Coffee or tea: Usually neither. I don’t drink much caffeine … although, since having my second child, Diet Coke has made a comeback.
  • Favorite way to unwind after a busy week: I actually use the week to unwind from the weekend — a couple hours in Excel on Monday is my ideal unwinding version.
  • Favorite productivity hack: I’m obsessed with Google’s NotebookLM. It’s not just a summary tool, it’s like having a personal researcher. You can drop in background materials, ask it to create a 15-minute podcast or summary on a topic, and listen while you’re commuting or walking the dog. When you’re ramping up on something new — say, a partnership area or industry trend — it pulls from multiple sources and distills what matters most. It saves hours of prep time and helps me absorb context quickly so I can focus on making decisions instead of just gathering information.
  • A typical work day: Keeping everyone alive and fed! But actually, with two kids (2½ and 6 months) and our lab/shepherd rescue, it takes hours to get everyone out the door. I work best in the morning, so anything big I need to get done I’ll do in the morning during my “heads down” time. From there, my day is usually filled with meetings until the kids come home, family time and then I’ll finish up anything I need to from the couch once they are asleep. 

You’re relatively new to Grubhub. What made you want to join?
The vision and energy around it were huge for me. Marc’s path for the company is ambitious but doable. It makes sense, and you can see how to get there step by step. I was energized by how much people believe in where we’re headed and how every team is connected to that growth story.

What’s something that’s surprised you so far, either about the Corporate Accounts team or Grubhub overall?
The resilience of the team. Grubhub’s been through a lot of change over the past several years — and still, people are positive, focused, and ready to go back into growth mode. Every month brings something new, and the team just keeps moving forward.

You’ve worked in both consulting and startups. What did you learn in those roles that shapes how you lead today?
At Bain, I focused on five-to-ten-year strategy projects and M&A work — that taught me how to take a 15,000-foot view of markets and growth plans. Then at Brightwheel, I learned how critical people are to making that strategy actually work. You can’t just put a vision on a slide; you need the right people in the right roles who believe in it and own it.

What are your top priorities for the Corporate Accounts team?
The first priority was people — filling open roles and getting the right leaders in place. From there, the focus has been on both short-term execution and long-term strategy, whether that means improving inbound processes or laying the groundwork for transforming how Grubhub serves businesses. We’re also beginning to heavily invest in team development — growing leadership capabilities and building a stronger internal pipeline so the team is ready when new opportunities arise. It’s about building capability and confidence while delivering results in real time.

All three of these priorities are happening at once, which makes the work both challenging and exciting.

How can Grubhub differentiate in the corporate food space?
Everyone offers the same core products — line of credit, group orders, catering — so true differentiation comes from being the best at solving the underlying customer pain points – attracting and retaining talent, streamlining operations and cutting costs. I can’t go into too much detail now, but we’ll have some exciting news to share next year.

How does being part of Wonder help support that strategy?
It opens a lot of doors. The breadth of what’s being built across Wonder creates new possibilities for what we can do for our corporate customers. Grubhub alone could have grown Corporate Accounts, but Wonder’s ecosystem lets us move faster and serve more needs with one integrated offering.

What’s the best piece of leadership advice you’ve ever received?
“Stop waiting for someone to give you the plan, go make the plan.”

That’s been core for me. No matter your level or tenure, understand what the company and your team need, build your own plan, and bring it forward. If you wait for direction, you won’t learn as quickly or drive as much impact.

A fun fact about you is that you once spent time as a scuba instructor — what did you take away from that experience?
I was! After my time in management consulting, I took a few months off and became a dive master in Indonesia where I led groups and taught lessons. It was an incredible experience, and it completely changed how I handle pressure. When you’re 100 feet underwater and something goes wrong, panicking doesn’t help anyone. You have to stay calm, read the situation, and guide people to safety.

That mindset translates directly into leadership. When things get tense at work, I remind myself that this isn’t life or death. Take a breath, stay grounded, and focus on solving the problem the right way. It’s about creating calm so others can think clearly, too. That allows us to do better and do more.

If you could have any other job at Grubhub for a day, what would it be and why?
Finance in an FP&A role. I love spreadsheets and the strategic side of finance, but only for a day! 

Grubhub Partners with Instacart to Expand Grocery Options on Its Platform

Grubhub customers can now order from Instacart’s network of more than a thousand national, regional, and local retail banners across the U.S.

CHICAGO and SAN FRANCISCO (October 28, 2025)  –  Grubhub and Instacart (NASDAQ: CART) are teaming up to bring a wider selection of grocers, greater convenience, and even better value to Grubhub’s customers. Through this new partnership, Grubhub customers can order from Instacart’s network of more than a thousand national, regional, and local grocery retailers directly through Grubhub’s app and website.

The experience is hosted on Grubhub’s platform, and orders are fulfilled and delivered by Instacart shoppers. To start shopping, customers tap the Grocery icon in the Grubhub app, select a nearby store, add items to their cart, and check out – all while tracking their delivery in real time, just as they would with a traditional Grubhub or Instacart order. The experience begins rolling out on Grubhub today and will be available nationwide where Instacart grocery retailers and services are available by the end of October. Customers will also have access to order from select pharmacies through this partnership in the coming months.

 

“This partnership marks an exciting step forward for Grubhub,” said Howard Migdal, CEO of Grubhub. “With nearly 20 million customers and access to over 415,000 restaurants, we’re now expanding our platform to include groceries powered by Instacart – delivering an unmatched level of choice and value. As we strengthen our grocery offering, our Grubhub+ program – already best-in-class for restaurant delivery – becomes even more powerful. By integrating Instacart into our platform, we’re making it easier than ever for customers to get everything they need, from their favorite meals to everyday essentials.”

“We’re proud to serve as Grubhub’s grocery delivery partner, bringing the Instacart grocery experience directly to millions of Grubhub customers,” said Ryan Hamburger, Vice President of Commercial Partnerships at Instacart. “With our unmatched selection of grocers and our leading technology and fulfillment capabilities, we’re helping Grubhub expand its platform and reach. It’s another way we’re a true grocery technology enablement company – continuously driving value for our retail partners by powering seamless grocery experiences wherever people shop online.”

To celebrate the partnership, Grubhub+ members can enjoy special savings – including $0 standard delivery fees on eligible grocery orders of $25 or more from participating retailers. Plus, all customers can get 30% off up to three grocery orders of $75 or more for the next three months.

About Grubhub

Grubhub is a leading U.S. ordering and delivery marketplace dedicated to connecting customers with their favorite local restaurants, merchants and convenience retailers. Grubhub elevates online ordering through innovative restaurant technology, easy-to-use platforms, and an improved delivery experience. Part of Wonder Group, Grubhub features over 415,000 merchants in more than 4,000 U.S. cities.

About Instacart 

Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,800 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from nearly 100,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company, and to start shopping, visit www.instacart.com. Maplebear Inc. is the registered corporate name of Instacart.

For Grubhub: press@grubhub.com

For Instacart: press@instacart.com

Grubhub Expands Partnership with Avride to Bring Autonomous Delivery Robots to Its Marketplace

CHICAGO and AUSTIN, TX (October 23, 2025) – Grubhub is expanding its partnership with Avride to launch a robot delivery pilot for customers ordering from Wonder’s Jersey City location. The initiative marks the first time Grubhub has offered autonomous delivery in its marketplace outside of college campuses — and the first time Wonder is bringing robot delivery to its customers.

During the pilot, customers can place orders from Wonder’s Jersey City location through the Grubhub platform as usual. If an eligible delivery address is within a set range of the restaurant, they will have the option to choose delivery via an Avride robot.

Wonder’s unique multi-restaurant model makes it an ideal partner to launch this pilot. Diners can choose from more than 20 different restaurant concepts — including Alanza, Tejas Barbecue, Streetbird by Marcus Samuelsson — with every dish made to order in a Wonder storefront and delivered fast and free. This combination of speed, variety, and quality makes for a seamless experience that pairs perfectly with the efficiency of robot delivery.

Following the pilot, Grubhub plans to implement any learnings and expand autonomous delivery to additional markets nationwide, reinforcing its commitment to innovation and delivering an even faster, more reliable experience for customers everywhere.

“This pilot represents the next step in our mission to provide diners with fast, reliable, and delightful delivery experiences,” said PJ Poykayil, SVP of Customer Delivery Operations at Wonder and Grubhub.“By combining Grubhub’s marketplace, Wonder’s culinary innovation, and Avride’s advanced robotics, we’re delivering the future of convenience.”

The pilot will feature Avride’s most advanced delivery robots to date, guided by AI-powered autonomous driving technology, proven in challenging urban environments and diverse weather conditions to enable real-time navigation decisions with accuracy and reliability. Equipped with a precision-engineered four-wheel chassis capable of near-instant 180-degree turns and exceptional maneuverability, the robots ensure smooth, efficient deliveries even on the busy city sidewalks.

“We’re proud to be Grubhub’s trusted partner as they bring robot delivery beyond campuses for the very first time. For Avride, this marks an important step in expanding robotic delivery. Going beyond traditional restaurant or grocery delivery, it highlights how seamlessly our technology can integrate with innovative platforms like Wonder’s, opening up new business verticals for autonomous delivery,” said Dmitry Polishchuk, CEO Avride.

Grubhub and Avride have already built a strong foundation through their campus partnerships over the last year. They have completed more than 100,000 robot deliveries across U.S. campuses, including The Ohio State University — home to the largest single-site robot food delivery program in the country, where a fleet of over 120 robots delivers meals to students every day.

About Grubhub

Grubhub is a leading U.S. ordering and delivery marketplace dedicated to connecting customers with their favorite local restaurants, merchants and convenience retailers. Grubhub elevates online ordering through innovative restaurant technology, easy-to-use platforms, and an improved delivery experience. Part of Wonder Group, Grubhub features over 415,000 merchants in more than 4,000 U.S. cities.

About Avride

Avride is a U.S.-based autonomous vehicle startup headquartered in Austin, TX, with additional R&D hubs around the world. The company develops and operates both autonomous cars and delivery robots that share technologies and mutually benefit from each other’s advancements — a unique approach in the industry. Since 2017, Avride has been building expertise in autonomous technologies to create solutions that address current needs and anticipate future demands. Its delivery robots have already completed hundreds of thousands of orders in the U.S. and overseas, proving the scalability and reliability of Avride’s technology.

Seamless Fuels NYC’s Biggest Race with a City-Wide Carbo Crawl, Exclusive Merch Drop, and Special Offers

New York runs differently. It races, it cheers, it carb-loads, and it celebrates every mile. To celebrate NYC’s big race, Seamless is fueling  runners, spectators, and neighborhoods across all five boroughs with exclusive food deals, limited-edition merch, and special offers that capture the energy – and appetite – of the city.

Here’s how Seamless is powering up New Yorkers this race season:

  • City-Wide Carbo Crawl: Before raceday, it’s all about the carbs, and no one does carbs like New Yorkers. From bagels to pizza to dumplings, Seamless’ Carbo Crawl spotlights the restaurants that keep this city running. From October 20–November 2, Seamless is serving up 25% off orders of $15+ (up to $10 off) from more than 55 iconic NYC restaurants, including Taim Mediterranean Kitchen, Levain, Tacombi, Jack’s Wife Freda, Brooklyn Dumpling Shop, and Di Fara Pizza by Wonder.* A full list of participating restaurants is available below and in the Seamless app.
  • Limited-Edition Run Club Merch: Seamless partnered with Queens native and food-art icon Justin Wu (@HungryArtistNYC) to design exclusive Run Club gear, complete with bold, mouthwatering artwork inspired by NYC’s favorite eats. The collection features cozy crewnecks and custom race-day signs that celebrate New York’s unstoppable spirit. Available starting October 21 at SeamlessRunClub.com, while supplies last. The merch is first come, first serve and no purchase necessary!*
  • And Even More Special Offers! First-time NYC diners can take 26% off their first order of $15+ (up to $15 off) from any restaurant with code RUN26 at checkout.*

From Brooklyn to the Bronx, New Yorkers know how to fuel up and keep moving because when NYC runs, Seamless delivers.

For more information on Seamless, visit Seamless.com or download the Seamless app.

*Full terms and conditions can be found here.

Participating restaurants include: Al Horno’s, Alanza Pizza, Avo – Salads & Bowls, Bagel Box, Baya Bar, Bello & Angelo, Birria-Landia, Bobby Flay Steak, Brett’s Deli, Brooklyn Dumpling Shop, Brooklyn’s Finest Pizza & Restaurant, Clinton St. Baking Company, Detroit Brick Pizza Co, Di Fara Pizza by Wonder, Duzan, Ess-a-Bagel, Fields Good Chicken, Fornino, Fred’s Meat & Bread by Wonder, Gregorys Coffee, Insomnia Cookies, Jack’s Wife Freda, Juice Press, JV Food Hall, Kam Rai Thai, Kin House, Lenny Tan, Levain Bakery, Limesalt, Magnolia Bakery, Manhattan Gourmet Desserts, Melt Shop, Mexology by Ivy Stark, Milk Bar, Miss Yolo’s Tacos, Mori Mori, NY Bakery and Desserts, NY Patisserie, NY Popcorn and Desserts, Panino Rustico, Pastrami Factory, Pret a Manger, Royal Greens, SAMBAZON Acai Bowls & Smoothies, Settepani Bakery, SriPraPhai by Wonder, Smashed NYC, Sushi & Bento by Mr. Lim, Tacombi, Taim Mediterranean Kitchen, Tejas Barbecue by Wonder, Tex’s Chicken and Burgers, The Maiz Project, The Mainstay by Marc Murphy, The Rogue Boba, The Rogue Panda, Vanderbilt Market, Walnut Lane by Jonathan Waxman, Wing Trip, and more.

Grubhub and New York State Latino Restaurant, Bar & Lounge Association Award $100,000 in Grants to Restaurateurs

The funding awarded by the 2025 Rising Restaurateur Grant will help empower Latino-owned food and beverage establishments in New York City 

On Tuesday, October 14, Grubhub and the New York State Latino Restaurant, Bar & Lounge Association (NYSLRBLA) named 10 restaurants from the Bronx, Brooklyn, Manhattan, and Queens as the recipients of the 2025 Rising Restaurateur Grant. Each restaurateur was awarded a $10,000 grant to reinvest back into their small business restaurant that can be used for business operations, staffing, equipment upgrades, marketing, or other critical needs.

“The New York State Latino Restaurant, Bar & Lounge Association is incredibly excited to celebrate the second year of our partnership with Grubhub. For our city’s small and minority-owned restaurants, the Rising Restaurateur grant program is a vital support that enables them to cover essential expenses, invest in growth, and foster innovation. This funding will provide our restaurants with the opportunity to better serve their communities and support positive change in our industry, creating a multiplier effect that will benefit all New Yorkers,” said Sandra Jaquez, president of the New York State Latino Restaurant, Bar & Lounge Association.

Grubhub and NYSLRBLA hosted an award ceremony at Mojitos Restaurant in Queens, where representatives of Grubhub and NYSLRBLA, offered remarks congratulating the local and independent restaurateurs who serve as the backbone of New York City’s local economy. 

Rising Restaurateur is a partnership between Grubhub, an online food delivery marketplace, and NYSLRBLA, a nonprofit organization founded to create opportunities for Latino and minority businesses to succeed in the food and beverage industry. 

“The 2025 Rising Restaurateur grant recipients, like the majority of the restaurants Grubhub serves, are small and medium-sized businesses that play a vital role in neighborhoods and communities across NYC,” said Joshua Bocian, Associate Director of Government Affairs at Grubhub. “At Grubhub, we’re committed to uplifting independent restaurants – they’re the heart of our communities – and it’s meaningful for us to help them grow and continue shaping the city’s diverse food scene.”

The complete list of the 2025 Rising Restaurateur grant recipients includes: 

  • The Bronx
    • Boca Restaurant and Steakhouse
    • El DF Mexican Patio
    • Leche y Miel Restaurant
    • Lena Trattoria
  • Brooklyn
    • Carro Café
    • Gustoso Restaurant
  • Manhattan
    • Isla Bonita
    • Tiny Tapas and Bites
  • Queens
    • Estrella Latina Bar and Grill
    • Riko Peruvian Cuisine (2 locations)

About Grubhub

Grubhub is a leading U.S. ordering and delivery marketplace dedicated to connecting customers with their favorite local restaurants, merchants and convenience retailers. Grubhub elevates online ordering through innovative restaurant technology, easy-to-use platforms, and an improved delivery experience. Part of Wonder Group, Grubhub features over 415,000 merchants in more than 4,000 U.S. cities.

About New York State Latino Restaurant, Bar & Lounge Association

The NYS Latino Restaurant, Bar & Lounge Association (“NYSLRBLA”) is a 501(c)6 non-profit organization founded for the purpose of helping Hispanic and minority businesses succeed in commerce and industry, particularly, that of the food and beverage industry. NYSLRBLA is one of the largest business organizations of its kind with over 350 restaurant members to date, ranging from individual Latino businessmen/women owning fast food establishments to gourmet larger restaurants to lounges and bars within the tri-state area.

Slept Through that Late Night Food Delivery? Grubhub Snooze Insurance has College Students Covered

The newest, limited-time Grubhub+ Student perk offers a do-over meal for the one that didn’t quite go as planned

Oct. 15, 2025 – We’ve all been there: waking up to a sad bag of food on the doorstep, immediately regretting snoozing through that late-night delivery. No one knows the struggle better than college students — so much so that Grubhub found 72% of college students have missed their late-night delivery order throughout their college career.* It’s giving “oops.” 

Now Grubhub is addressing this college reality with Grubhub Snooze Insurance – a first-of-its-kind perk for Grubhub+ Student diners. It’s basically a second-chance meal delivery for when you just can’t make it to “I’ve arrived with your order.”

A Little Snooze Doesn’t Mean You Lose –  But Don’t Wait!
From pizza to chicken nuggets (we see you, midnight cravings), Grubhub Snooze Insurance gives students a make-up meal to replace the one they slept through. Starting this week through November 1, Grubhub+ Student members can text “DELIVERY” to 1-844-954-OOPS (6677)** every Saturday at 10 a.m. PT / 1 p.m. ET to score a $15 promo code towards their do-over Grubhub meal ($15 order minimum). 

A limited supply of codes drop weekly on a first-come, first-served basis, just in time for the biggest late-night weekend of the year: Halloweekend. So don’t sleep on it, literally. If you snag a code, order fast, as these will go quick!

“We know the drill: students get a late-night craving, place their Grubhub order, and then between studying and late-night hangs, the couch wins and sleep sneaks in,” said Christopher Krautler, Director of Grubhub Consumer Communications and Brand Marketing. “Grubhub Snooze Insurance is about understanding that college life runs on its own schedule. If anyone deserves a second chance at getting that midnight fix, it’s students juggling academics, social life, and sleep.”

Grubhub+ Student is Built for College Life
Snooze Insurance*** joins a lineup of perks built for the realities of student living, available at 400+ partner schools nationwide, including:

  • $0 delivery from off-campus favorites on eligible orders
  • Discounted priority delivery on eligible orders
  • 5% credit back on pickup orders off-campus
  • Flexible payment options that work with or without a meal plan
  • Promo codes, giveaways, and more rewards exclusive for individual campus partners

Grubhub+ Student is free for four years through graduation and fuels students around the clock. To check if your school participates and sign up, visit grubhub.com/about/campus.

For more information about student offerings from Grubhub, follow Grubhub on XInstagramFacebook, or TikTok.

*Source: Grubhub online survey of 1,049 respondents via Dynata in April 2025

**Reply STOP to opt out. Reply HELP for help. Standard message and data rates may apply. Message frequency may vary. We will not share or sell your mobile information with third parties for promotional or marketing purposes

***Terms and fees apply

Block and Grubhub Partner to Scale Restaurant Operations and Enhance Consumer Payment Experience

Square’s native integration and Cash App Pay create seamless experience for both restaurants and diners

DISTRIBUTED-WORK-MODEL/OAKLAND, CA and CHICAGO – October 14, 2025 – Block, Inc. (NYSE: XYZ) today announced a comprehensive partnership with Grubhub that upgrades restaurants’ food ordering ecosystem through an integration with Square’s point-of-sale system and the addition of Cash App Pay as a payment option for Grubhub customers. This partnership demonstrates the power of Block’s ecosystem to solve pain points for both restaurants and customers, while expanding access to millions of potential customers for restaurants.

The integration introduces two key features to the food ordering landscape. First, Square’s integration with Grubhub, announced at Square Releases last week, helps eliminate operational complexity for restaurants by enabling them to manage all orders directly through their Square point-of-sale system. Second, the addition of Cash App Pay as a payment option gives millions of Grubhub customers more flexibility in how they pay for their orders.

“At Grubhub, we’re always looking for ways to help restaurants simplify operations and reach more diners,” said Howard Migdal, CEO at Grubhub. “By integrating directly with Square’s point-of-sale system, we’re removing friction for restaurants so they can manage all their orders in one place, streamline kitchen workflows, and keep menus up to date with ease. And with the addition of Cash App Pay, we’re giving diners even more flexibility and convenience at checkout — all while helping restaurants tap into a new audience of potential customers.”

Square’s seamless Grubhub integration enables restaurants to:

  • Manage all orders directly through their Square POS system, eliminating the need for additional tablets
  • Control menus, modifiers, and inventory across channels from a single dashboard
  • Send orders directly to the kitchen, reducing errors and streamlining operations
  • Access Instant Payouts to maintain steady cash flow
  • Reach millions of Grubhub customers while maintaining operational efficiency

The integration of Cash App Pay provides diners with:

  • A new seamless payment option when checking out on Grubhub
  • Special offers and promotions for Cash App Pay customers
  • Enhanced payment flexibility and convenience

“This partnership showcases Block’s unique ability to drive value for both sellers and customers by serving both sides of the counter,” said Nick Molnar, Global Head of Sales and Marketing at Block. “By uniting Square’s operational capabilities with Cash App’s flexible payment technology, we’re creating a commerce ecosystem that benefits everyone, where restaurants can focus on delivering quality while giving customers more ways to pay.”

This partnership underscores both Grubhub’s and Block’s commitment to innovation, supporting sellers and customers with intuitive technology that makes both running a business and paying for services easier – strengthening local communities in the process. 

About Grubhub

Grubhub is a leading U.S. ordering and delivery marketplace dedicated to connecting customers with their favorite local restaurants, merchants and convenience retailers. Grubhub elevates online ordering through innovative restaurant technology, easy-to-use platforms, and an improved delivery experience. Part of Wonder Group, Grubhub features over 415,000 merchants in more than 4,000 U.S. cities.

About Block, Inc.

Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we’re helping build a financial system that is open to everyone.

The Product Dish: Enhancing Flexibility of Item Restrictions within the Corporate Admin Portal

To showcase the product innovation work that Grubhub’s Product teams are supporting, we’re taking a closer look at the technology and product projects that improve the way customers, merchants, and partners connect through Grubhub.

Grubhub launched a comprehensive Item Restriction feature that gives corporate clients increased control over how their meal program funds are utilized. Prior to launching this feature, admins could not set restrictions on categories such as groceries and snacks, household supplies, alcohol, and other non-food items.

This new capability was informed by extensive Voice of Customer research involving 50+ corporate clients representing over $250 million in gross food sales, many of whom were at risk of churn due to the lack of spending controls. These enterprise accounts drive significant “restricted” budget activation, accounting for more than 50 percent of line of credit gross food sales in 2023/2024, demonstrating strong demand for customizable meal program parameters.

This increased flexibility of item restriction helps ensure company-funded orders align with corporate policies while maintaining employee satisfaction and program engagement. By introducing item-level restrictions alongside existing merchant controls, Grubhub is the only platform providing both merchant and item-level meal credit restrictions, creating a key competitive differentiation in the corporate dining space.

What’s new?

This new capability allows administrators to restrict purchases of non-food items, groceries and snacks, household supplies, durable goods, and over-the-counter products—ensuring corporate meal benefits are used as intended. Key updates include:

  • Comprehensive Item Categorization: We’ve enabled tax category tagging across 95% of marketplace items, classifying them into restriction-eligible categories to enable precise policy enforcement without manual merchant intervention.
  • Compliance and Audit Readiness: The feature supports regulatory requirements across industries like financial services, healthcare, and collegiate athletics by proactively blocking prohibited purchases and providing care agents with full restriction visibility for streamlined case resolution.

What’s next?

Looking ahead, the Grubhub Product team is exploring opportunities to bring these flexible item restriction capabilities to campus business units, with planned support across all platforms including web, mobile web, iOS, and Android. This expansion would further strengthen Grubhub’s position in the institutional dining space.

Want to be part of the magic behind our product launches? Explore our open Product roles here!