Grubhub’s Newly-designed App Gives Diners an Updated Experience for Ordering In
Grubhub has grown and evolved over the years to what our diners know us for today: more than 300,000 restaurants for diners to order from in over 4,000 cities; our Grubhub+ membership program with exclusive rewards for our most loyal diners; a product experience specific to those dining on campus; the ability to order large orders and pickup in a few simple taps; the Perks program featuring hundreds of dollars in deals; and so much more. We recently launched the newest version of the Grubhub and Seamless apps (available on both the App Store and Google Play Store) to make it easy – and inspiring – for our diners to find what they want to eat next.
“Our business has changed, our diner’s needs have changed, and importantly, we’ve updated our app experience to reflect that,” said Sam Hall, chief product officer at Grubhub. “Beyond building added support for the hundreds of thousands of restaurants now on our platform, the new app also better aligns with changes we’re seeing in diner behavior and integrates our core focus on building diner loyalty. Whether it’s our Grubhub+ membership program or the recently-added Perks tab where diners can find hundreds of dollars in exclusive deals, we wanted to ensure these features were easily accessible in our new app.”
Ultimately, we wanted to make ordering pickup and delivery easier and more convenient on Grubhub, leading to new diners, increased loyalty and more orders for our restaurant partners around the country.
Deciding what to order can feel like an eternity, especially when diners are hungry, so we made some changes to make it even easier.
HERE’S WHAT YOU’LL FIND IN THE NEWLY-DESIGNED APP:
A New Home
Diners value simplicity and an easy way to order, and we created a one-stop-shop for key decisions when ordering in. This includes a quick toggle between pickup and delivery, search for restaurants in our Grubhub+ membership program, order ahead with the preorder function for those busy days, and more.
Making Pickup a Breeze
Let’s be honest–we know that getting food from point A to point B as quickly as possible is of utmost importance when ordering pickup. Now, when toggling to pickup, diners will be dropped into a map showing nearby restaurants with the ability to filter by participating Grubhub+ restaurants and those offering curbside pickup. And if a list view is preferred, diners can simply choose “show list” to scroll through nearby restaurants.
Making it Easier to Save
Between the Perks tab, a single place for diners to find local deals nearby, and Grubhub+, our monthly membership program providing diners with benefits such as unlimited free delivery, we’ve made it hard for diners to resist finding a good deal. Now we’ve integrated those features even further into the mobile experience, highlighting Perks and eligible Grubhub+ restaurants right on the restaurant cards as diners scroll through nearby spots.
Easy Order Review
With a new Order tab accessible at the bottom of the Grubhub app, diners can easily scan through their past, current, and scheduled orders – all in one place. For those creatures of habit, the tap of the “reorder” button allows diners to add ongoing favorites into their cart for a seamless checkout in the least amount of time.
Real-Time Order Status
Diners can now keep an eye on the status of their order from the moment an order is placed. Whether an order is in the middle of being prepared or on its way, all real-time updates can be found on the Home tab.
Updated Search Functionality
We made it effortless to search and browse at the same time. Diners can now filter by top cuisines in the area, discover new foods, or browse by restaurants that may catch the eye. Finding something new has never been easier!
“In working through the redesign, it was critical for us to work hand-in-hand with our product and engineering partners to deliver a holistic experience for our diners,” added Jacob Styburski, vice president of design and user experience at Grubhub. “We also made sure to listen to our diners throughout the design process, incorporating their feedback on everything from the look and feel to the functionality of the new app. It was important to build something we knew they’d love, and this is just the beginning!”
This is just the beginning for what we’re building as part of the Grubhub and Seamless app experiences. We continuously listen to and learn from our diners and add features that make it even easier and more enjoyable to order from their favorite restaurants. Our diners can expect more to come in the future!