Grubhub Unlocks New Sales Channels and Marketing Tools for Merchants
Grubhub restaurant partners in markets where Wonder operates can now reach more diners directly in the Wonder app.
At Grubhub, we’re always exploring new ways to increase value for the 415,000+ merchants across our platform in more than 4,000 cities nationwide. We’ve recently introduced new features and refreshed our existing brands to create additional marketing channels for merchants that drive visibility and generate more sales for our restaurant partners.
Adding Local Restaurants on Wonder
Tens of thousands of Grubhub merchants in Wonder’s existing markets are now available to customers through the Wonder app. This gives Grubhub merchants access to an additional platform – with no extra work and at no extra cost – to reach even more customers. By sitting alongside Wonder originals and Blue Apron’s selection of meal kits and prepared meals, Grubhub merchants gain visibility among Wonder’s diner base while still benefiting from the scale and support of the Grubhub platform.
Relaunching Seamless in New York City
In April 2025, we relaunched Seamless to harness the long-standing love for the brand in NYC, bolstered by our history serving city residents and the strength of our corporate ordering business. Merchant partners can now market their business across Grubhub and Seamless in the city, creating more value from their Grubhub partnership. With low fees across the network, Seamless offers NYC merchants an additional channel to reach loyal customers in one of the largest markets in the country.
Last year, we expanded our partnership with Amazon, allowing U.S. Amazon customers to discover and order from Grubhub merchants directly on Amazon.com and in the Amazon Shopping app. This continues today, offering Grubhub merchants access to Amazon’s millions of customers and extending their reach far beyond the Grubhub platform. Through high-traffic retail moments like Prime Day, the Grubhub and Amazon partnership further creates unique opportunities for merchants to capture incremental orders and boost sales.
Leveraging Grubhub For Restaurants
In addition to offering more ordering channels that drive new customers to our Grubhub merchants, we’ve also invested in marketing tools. Our self-service marketing platform, Grubhub For Restaurants, enables partners to manage menus, hours, promotions, orders, and more across both their Grubhub Marketplace listing and Grubhub Direct site, all in one place. Merchants can also tap into regular promo offers like “Treat Yourself Tuesdays” – customers receive up to 20% off their orders – and “Freebie Fridays” – delicious free items, which help drive more customers and larger orders.
Specifically in NYC, we refreshed our marketing package for merchants to provide more control and flexibility in how they reach diners. With our all-access package, NYC merchants receive placement on Grubhub and Seamless, no platform or maintenance fees, and visibility to Grubhub+ and Amazon Prime members. It also includes professional menu photos, dedicated account support, monthly ad credit equal to your commission rate for any ads purchased, and up to $500 per month in free promotions to help attract more customers and drive sales.
Each of these initiatives ladders up to one goal: helping Grubhub merchants grow and reach more customers. From unlocking new diners through Wonder and Amazon, to reconnecting with loyal New Yorkers through Seamless, to enhancing our self-service tools with Grubhub for Restaurants, we’re focused on expanding the sales and marketing solutions that keep merchants at the center – because when our partners succeed, we all succeed.