GrubHub Data Reveals Football’s Hungriest Fans and Favorite Foods
Seattle, Miami and New England Lead the Hunger Game with Chinese Favorites and Sports-Food Staples
CHICAGO, Oct. 23, 2013 /PRNewswire/ — GrubHub, a GrubHub Seamless brand, knows that touchdowns and takeout go hand-in-hand, and an analysis of 2012 and 2013 data reveals that orders spike approximately 10 percent during professional football games. In addition to this cross-country order bump, GrubHub’s breakdown found that Seattle, Miami and New England fans are most likely to celebrate the big game by ordering takeout, with Chinese favorites and American staples topping the list of popular game-time eats.
(Photo: http://photos.prnewswire.com/prnh/20131023/CG02446)
To identify the ordering habits of football fans across the country, GrubHub analysts cross-referenced fan population data with orders placed during game times. Findings suggest the following fan bases are most likely to enjoy football with food, as they drive the highest order spikes during games:
Fans with Biggest Game-Time Order Growth*:
- Seattle: 16%
- Miami: 15%
- New England: 15%
- Chicago: 15%
- Philadelphia: 15%
- Green Bay: 15%
- Baltimore: 14%
- Cincinnati: 14%
- Detroit: 11%
- Pittsburgh: 9%
GrubHub’s breakdown also highlights the most and least popular football foods based on growth in game-time orders. Chinese favorites and sports-food staples like wings, pizza and Italian beef see the most significant growth in orders, while Mexican dishes and salads experience some of the biggest drops in popularity during select football games.
Most Popular Football Foods |
Least Popular Football Foods |
1. Wings: +45% |
1. Guacamole: -20% |
2. Beef & Broccoli: +26% |
2. Tacos: -17% |
3. Pizza: +21% |
3. Mac & Cheese: -16% |
4. Italian Beef: +20% |
4. Salad: -12% |
5. General Tso’s Chicken: +20% |
5. Burritos: -12% |
“With the growing number of choices available for takeout, the 45 percent spike in wing orders strengthens the food’s long-standing association with football,” said Mandy Pekin, vice president of brand marketing and communications, GrubHub Seamless. “It’s fun to see fans using GrubHub to help celebrate game time, and whether they’re looking for sports-food staples – like wings – or more exotic eats, the options are endless on GrubHub.”
For more information about GrubHub, or to find takeout restaurants available in your area, please visit GrubHub.com.
About GrubHub Seamless
GrubHub Seamless is the nation’s leading online and mobile food-ordering company dedicated to connecting hungry diners with local takeout restaurants. GrubHub Seamless owns a portfolio of brands that includes GrubHub (www.grubhub.com), Seamless (www.seamless.com), MenuPages (www.menupages.com) and Allmenus (www.allmenus.com). The organization’s free online and mobile ordering platforms allow diners and 4,000+ corporate businesses to order directly from approximately 25,000 takeout restaurants in more than 500 U.S. cities and London, and every order is supported by the organization’s 24/7 customer service. GrubHub Seamless is a privately held company with offices in Chicago, New York City, Salt Lake City and London.
* Numbers are approximate and based on orders placed 1/9/2012-10/10/2013.